经营宝典：五本实用商业书籍

《讲述铸就成功》

作者：彼得•古柏

    没错，作者就是《雨人》（Rain Man）和《第三类接触》（the Third Kind）等电影背后的著名好莱坞经理人，他同样相当擅长教会读者，如何抓住潜在销售对象的感情和心理，成功达成交易。做生意与拍电影一样，要求我们会讲故事。在加州圣塔莫尼卡的Border Grill酒店，服务生正在领班们的培训，他们会告诉顾客：“这个墨西哥薄饼卷里藏着一段冒险故事”，然后讲起酒店创始人当年的一段轶事。那天凌晨4点，他探访尤卡坦半岛海滨的一个小摊，从此深受启发。

Tell to Win

By Peter Guber

    Yup. He's the Hollywood exec behind movies like Rain Man and Close Encounters of the Third Kind. But he's also pretty good at telling you how to capture the hearts and minds of your sales prospects -- and close the deal. Like movies, it involves telling a good story. At Border Grill in Santa Monica, bosses train waiters to tell each customer, "There is an adventure inside that taco," and then launch into the story of how the founders were inspired by a 4 a.m. visit to a tiny Yucatán seaside stand.