经营宝典：五本实用商业书籍

《追求卓越》

作者：马克•艾什

    纽约州罗彻斯特市的公共运输管理部门原本亏损严重，艾什彻底改变了这种局面，本书讲述的正是他的这段经历。除了为作者与惰性作斗争的经历喝彩之外，读者还可以学到不少经验教训。艾什任内停止向一条服务于罗彻斯特理工学院（the Rochester Institute of Technology）的巴士路线提供补贴，这一举措颇具政治风险。学院为了恢复这条路线，只得与市政方面合作，艾什由此成功地在同一路线上获得了两倍于原来的收入。这本书让我重新燃起了希望。我建议大伙都买上20本，给当地的父母官每人送一本吧。这对我们大家都有好处。

Driving Excellence

By Mark Aesch

    Aesch tells how he transformed a money-pit transportation authority in Rochester, N.Y. Beyond cheering his fight against inertia, you'll come away with a few lessons. Aesch dumped a subsidy to a bus route that served the Rochester Institute of Technology, a politically risky move. RIT, wanting the route back, worked with the city, and Aesch managed to generate twice the revenue from that same route. This book gave me hope. Help us all and buy 20 copies to hand out to your local officials.