亚马逊八大干将全接触

杰弗里•威尔克

北美地区零售高级副总裁

    1999年，威尔克加入亚马逊，目前负责亚马逊北美业务的定价、推广和营销。上个季度，北美地区业务销售额达59亿美元。他的一项巨大成就是推动亚马逊后台的精简，其中包括扩大任务的自动化处理范围，关注配送中心员工的人身安全。

    之前，威尔克曾担任公司副总裁兼全球业务总经理，并且每年都要拿出一周时间，陪同贝佐斯考察公司在各地的运营点。而前往肯塔基州的一次考察促使公司针对不赚钱的商品，制定出了“无法实现盈利”计划（C.R.A.P）。根据该计划，对于无法盈利的商品，如果亚马逊从包装或运输流程等环节无法找出问题的解决方案，公司将停止销售该商品。

Jeffrey Wilke

Senior Vice President, North America Retail

    Wilke, who joined the company in 1999, now oversees pricing, merchandising, and marketing for Amazon's North American operations, which accounted for $5.9 billion in sales last quarter. He's been largely credited with streamlining the company behind-the-scenes, which included automating more tasks and focusing on worker safety at distribution centers.

    In his previous role as VP and general manager of worldwide operations, Wilke traveled with Bezos one week a year visiting company sites. One such trip to Kentucky led to a program called C.R.A.P., or "can't realize any profit," focusing on goods that weren't making money. If Amazon couldn't find a solution to change that, say, in the packing and shipping process, the company stopped selling the item.