斯金格漫长尴尬的索尼掌门人岁月

    可成功也来之不易。斯金格继任后一年，PlayStation 3于2006年发布，但在任天堂Wii和Xbox 360的冲击下，这款产品的市场表现不佳。此后该产品的境况有所改善，但这种改善却是靠牺牲利润换来的。光是为了维持市场份额，索尼就被迫大幅降价。

    眼下，索尼面临的最大问题是其核心业务之一——电视机制造业务处境堪忧。该部门在斯金格的七年任期中一直在亏损，到现在还看不到头。随着Vizio等价格竞争者崛起，索尼电视业务充其量只是苟延残喘。考虑到这一因素，斯金格对3D电视寄予厚望也就不难理解了。2010年，他曾向《华尔街日报》（Wall Street Journal）表示：“我们在3D世界不容忽视。”

    他的这番话对索尼来说没错，但不幸的是，这种关注并不是因为什么光彩的事情。

    译者：小宇

    But even the successes were hard-won. Stringer had been in charge for a year when the PlayStation 3 was released in 2006, only to bomb in the marketplace against the Nintendo Wii and the Xbox 360. The product's fortunes have turned around since then, but that has come at the expense of profits. Sony has had to lower the price considerably just to hold on to market share.

    The biggest problem Sony has at the moment is in one of its core businesses -- television sets. That division has lost money throughout Stringer's tenure, and things still look bad. With the likes of price-cutters like Vizio on the rise, Sony looks moribund at best. That's not surprising then you consider that Stringer pinned many of his hopes on 3-D TV. In 2010, he told the Wall Street Journal that "it's pretty hard to ignore us in the 3-D world."

    Unfortunately for Sony, he appears to have been right about that. But for the wrong reasons.