如何在创业会议上脱颖而出
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但许多公司做的并不成功，这确实让人奇怪。笔者认为，在展示台上摆一个巨大的LCD屏幕，然后以1-2分钟为一个循环，播放公司产品的用户流截屏视频，就是一个很不错的主意。展会里各种声音互相干扰，千万别以为人们能听到音频。公司需要单纯通过图像形式就能表现出公司产品的主要用途。 禁忌：对访客穷追不舍，纠缠不休 有一次，一名创业者在我快步通过的时候，突然拦住我，然后就开始向我推销。其实，这种做法往往会让自己显得过于急切。在大会上，一次成功展示的关键在于让访客主动聆听你的创意。要做“琵琶鱼”，而不是凶猛进攻的“鲨鱼”。（典型的琵琶鱼长有长长的突出物，可以摇摆着吸引其他鱼类来到跟前，近到让它可以一口吞下猎物。——译注） 禁忌：雇佣小丑、杂技演员，或者身着连体紧身衣 确实，这种做法能赚足眼球，但它只是哗众取宠，并不是你所需要的关注。如果创业者希望在大会上一鸣惊人，最好想出一些聪明的点子，并且要与自己的创业项目密切相关。 我经常提到的一个案例是，在不久之前的贝宝（PayPal）年度开发者大会上，竞争对手在线支付网站WePay把一块重达600磅的冰块运到大会入口，冰块里封存着美元，很明显，封存着美元的大冰块就是要告诉人们：“PayPal冻结了你们的账户。”太有才了！ 本文作者艾力克斯•陶西格现任高地资本合伙公司（Highland Capital Partners）负责人，投资对象为初创科技公司。读者可以在他的个人博客网站ataussig.com上读到这篇文章以及其他更多内容。 译者：阿龙/汪皓 |
You'd be surprised how often companies fail at this. I'd recommend just putting a giant LCD screen on your table that shows a screencast of your product's user flow on a 1-2 min loop. Don't assume that people can hear an audio overlay either. You need to communicate the gist of what your product does purely with visuals. DO NOT: Chase people down. One entrepreneur literally chased me down as I was walking by briskly, and he immediately started pitching me. When you do this, it makes you look desperate. The key to putting on a good show at these conferences is to get the audience to come to you. Think "anglerfish," not "shark." DO NOT: Hire a mime, contortionist, or wear a body suit. Oh yes. See, this will get you a lot of attention, but it's the wrong type of attention. If you're going to make a splash at a conference, do something clever and related to the messaging of your startup. I usually point to WePay's phenomenal stunt at the PayPal X conference a little while ago, where they dropped a 600 lbs block of ice at the entrance with frozen dollar bills inside. The message? "PayPal freezes your accounts." Brilliant. Alex Taussig is a Principal with Highland Capital Partners and invests in early stage technology companies. You can find this blog post, as well as additional content on his blog ataussig.com. You can also follow Alex on Twitter @ataussig. |
