2012财富高管梦之队重装登场

    9. 特雷沃尔•爱德华兹

    职务：首席营销官

    现任职务：耐克全球品牌管理副总裁

    当各大公司的首席营销官们纷纷祭出社交媒体战略时，爱德华兹早已先行一步：在他的带领下，耐克公司（Nike）推出了一款跑步软件，运动员可以通过软件跟踪个人的进步情况，并在线进行分享。结果，软件用户达到了850万人，上传的跑步里程已经超过6亿英里。爱德华兹在耐克工作了20年，一直负责美洲、非洲、中东和欧洲的市场营销业务；此外，他在公司品牌的国际化推广方面也发挥了重要作用，通过“世界杯”期间引发热议的广告推广活动帮助公司CEO马克•帕克在足球运动广受欢迎的地区打开了市场。在市场营销领域的竞争中，爱德华兹遥遥领先于其他竞争对手。

    ——安妮•范德尔梅

    译者：刘进龙/汪皓

    9. Trevor Edwards

    Position:Chief marketing officer

    Currently:VP, Global Brand Management, Nike

    At a time when CMOs are grasping for social media strategies, Edwards cracked the code early: He helped spearhead Nike , which lets athletes track their progress with Nike software and then share it online. The result? Some 8.5 million users have logged more than 600 million miles. A 20-year Nike veteran who headed marketing in the Americas, plus Africa, the Middle East, and Europe, Edwards also has played a key role in the brand's international expansion, helping CEO Mark Parker make inroads in much of the soccer-obsessed world with Nike's buzzy World Cup campaign. This is one marketer who is running laps around the competition.

    --Anne VanderMey