2012财富高管梦之队重装登场

    7.杰夫•贝佐斯

    职务：首席执行官

    现任职务：亚马逊董事会主席兼CEO

    贝佐斯像一条鲨鱼一样，挤压着实体商店的生存空间，毫不留情，但他的无情能为亚马逊（Amazon）股东带来好处。亚马逊令人印象深刻的不仅仅是网络零售的低价格和无懈可击的客户服务，还有贝佐斯冒险行事的作风。他断定，消费者肯定会喜欢价格低廉的Kindle；而且，通过电子书销售，他成功弥补了硬件的损失。他在公司内部成立了一个出版部门，并建立了云服务部门，为公司提供计算能力，为普通消费者提供音乐。目前，公司正在酝酿生产智能手机。或许，贝佐斯确实是一条冷血的鲨鱼，但他很清楚如何打造一家企业，以及如何带领它顺利航行，这一点同样毋庸置疑。

    --D.R.

    7.Jeff Bezos

    Position:Chief executive officer

    Currently:Chairman and CEO, Amazon

    Call Bezos a shark for his relentless undercutting of brick-and-mortar standbys, but his ruthlessness has been good for Amazon shareholders. It isn't just the online retailer's low prices and unbeatable customer service that impresses; it's also the way Bezos takes risks. He bet that consumers would embrace the ultra- cheap Kindle and that he'd make up for losses on the hardware with consumer spending on e-books. He rolled out an in-house publishing arm and set up a cloud-services unit that offers computing capacity to companies and music to consumers. A smartphone is in the works. Bezos may be a shark, but there's no denying that he also knows how to build a business and keep it sailing.

    --D.R.