超级品牌速成秘诀

    你在AT&T度过了自己的职业生涯。对于希望进入营销行业的年轻人，你会建议他们坚持像你一样的职业道路吗？

    当然。公司在不断变化和发展，公司董事长（兰德尔•史蒂芬森）说过，只要错过了一个技术周期，你便出局了。技术变革的速度非常惊人，我刚到公司时，公司销售的产品与现在的产品截然不同。对消费者的专注和对消费者需求的重视才是让一切得以实现的关键。或许只有两样东西能让你调转车头，说：“天哪，我必须得回家去拿。”一样是智能手机，另外一样是钱包，而我们正在努力用移动支付技术淘汰钱包。从营销的角度来说，这是最好不过的切入点了。

    译者：刘进龙/汪皓

    You've spent your career with AT&T. Is that the career path you'd recommend to a young person today who wants a career in marketing?

    Yes. The company has changed and grown, and our chairman [Randall Stephenson] says that if you miss one technology cycle, you're out. The pace of change has been amazing, and what we sold to customers when I first started is very different from what we're selling today. That focus on the customers and where they're headed is what keeps everything exciting. There are probably two things that you'll turn your car around for and say, "Oh, my gosh, I've got to go home and get that." They're your smartphone and your wallet, and we're working to eliminate the wallet with mobile payments. From a marketing perspective, it doesn't get any better than that.