品牌推广5大省钱高招

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公司：WyzAnt

地点：伊利诺伊州芝加哥市

    快速成长的全国家教市场公司WyzAnt在2005年初创时仅有10,000美元投资。共同创始人德鲁•吉安和麦克•怀舒恩可谓白手起家，当然对营销费用也是能省则省。他们号召公司名下近60,000名家庭教师通过社交媒体来宣传公司。Wyzant网站上的教师资料页面都带有公司的标识，还有内置按钮，一键就能在Twitter和Facebook上完成分享。WyZant拥有博客平台，还提供工具帮助教师制作广告视频。这些带有公司标识的视频也被上传到YouTube，在教师自我推销的同时，也提高了WyZant的知名度。公司CEO吉安宣称，由于这些措施和其它营销努力，公司的销售额增长已经在年内实现了翻番，而公司会在教师的收费中获得提成。吉安说：“我们总算不用再吃冷冻披萨和方便面了。”

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Company: WyzAnt

Location: Chicago, Ill.

    Bootstrapping this fast-growing national tutoring marketplace since it launched with just $10,000 in 2005, WyzAnt cofounders Drew Geant and Mike Weishuhn have spent their marketing budget frugally. The company has enlisted its nearly 60,000 tutors to promote the service via social media. The Wyzant site includes profiles for tutors that carry the WyzAnt logo, with built-in buttons for sharing on sites like Twitter and Facebook (FB). WyZant also offers a blogging platform and a tool that helps tutors produce branded videos advertising their services, which then get syndicated to YouTube. When tutors promote themselves online, they raise awareness of WyzAnt. The company, which gets a cut in tutors' hourly rates, has seen sales grow at about 100% a year, thanks to these and other efforts, according to CEO Geant. "We're not eating frozen pizza and ramen noodles anymore," he says.