IBM女掌门人展望未来
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对于罗曼提来说，要想实现这个目标，在一定程度上来说，只要发明新技术，把它们卖给现有的客户就可以了。以IBM的规模，增长也意味着创造新市场，如同IBM推广“智能星球”的方式，即向无技术背景的人，比如城市市长和警察局长，推销利用软件监控和管理交通、给水系统和环卫车的理念。如今，罗曼提也在用类似的方式游说首席营销官们，承诺技术将改变他们的工作方式。但这并不是一项简单的任务：与政府官员相比，营销官们可不会因为CEO魅力非凡或是一堆关于拍字节的统计数据，便被轻易打动。许多人依然习惯于把计算机技术视为创造性工作的辅助工具，而非初始工具。 以上内容来自即将出版的《财富》杂志，请点击此处阅读英文全文>> |
For Rometty the challenge of meeting that goal is only partly about inventing new technologies to sell to her existing clients. Growth at IBM's scale also means creating new markets, much the way it did with its Smarter Planet campaign, which sold nontechies such as mayors and police chiefs on the idea of using software to monitor and manage traffic, water systems, and sanitation trucks. Now Rometty is making a similar pitch to marketing executives, promising that technology will change the way they do their jobs. It won't be an easy sell: Marketers are less apt than bureaucrats to be wowed by a charismatic CEO or statistics about petabytes. Many are accustomed to seeing computing as a tool to support their creative endeavors, not the starting point. |
