怎样把顾客变成粉丝

    笔者最近与希尔通过电话，聊起了他在伦敦的进展。“我们已经开设了16家分行，有130,000个账户，”他说。“在26个月内，我们获得了10亿美元存款。而在Commerce，我们用了18年才达到这个目标。”希尔的目标是获得250亿美元存款。“眼下，英国银行还是认为我们的规模太小，不值一提。他们目前还处在这样的阶段。以后，他们或会说，哪天等到我们做大了，我们就会和它们一样差了。”但他坚持认为不会出现这种情况。希尔警告，以后他们会惊呼“天哪！”。笔者在这里给英国银行提个醒：这一天比你们想象的要近。

    I recently spoke to Hill to get an update on his progress in London. "We've got 16 branches and have opened 130,000 accounts," he says. "We got to $1 billion in deposits on 26 months. It took us 18 years at Commerce." Hill's goal is $25 billion in deposits. "The British banks are still at the stage where they think we're too small to matter, then they'll say that we get big, we'll get just as bad as they are." That won't happen, he insists. Then comes the "oh my God!" moment, Hill warns. Warning to the British banks: It's closer than you think.