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商业中间人的力量

商业中间人的力量

John Hagel, John Seely Brown 2013年01月06日
中间人可以在茫茫人海之中牵线搭桥,帮人才找到工作,帮买方找到卖方,帮租客找到房东,等等。即便是大公司,也不应忽视中间人的力量。如果大公司能够主动扮演更明确的中间人角色,发挥纽带的作用,把客户、供应商相互联系起来,就有望催生新的商机。

    初创界的中间人平台也有望帮助那些希望建立新企业或正在为当前项目寻找合作伙伴的企业家们实现互联(不论他们身处何地)。中间人还能实现趣味相投的天使投资人之间的互联。

    这跟大企业有什么关系?行业领导者往往洞悉业内各方关系,不管是客户、供应商,还是帮助开发新产品或服务的第三方。这些关系很多都是轴辐式,即参与者们与处于整个生态系统中心的大公司互动,参与者之间并没有常态化的互动,大多都靠随机。我们认为,大公司没有将他们的合作伙伴们互相联系起来,可能是错过了一个大好机会。

    两家客户正在全力琢磨如何应用公司的产品和服务,介绍他们相互认识怎么样?介绍供应商们相识,或许他们能合力重新设计产品,互相之间更好地协作?大企业更明确地扮演中间人的角色有望将原本随机的相识转变成更宝贵的合作机会。

    你认为哪些行业最能受益于中间人?你认为你所在的行业里,什么样的中间人将大放异彩?

    Matchmaker platforms in the startup world also have the opportunity to connect entrepreneurs with other entrepreneurs (regardless of their location) who are interested in forming new ventures, or who are looking for partners in their current projects. A matchmaker can also connect like-minded angel investors with each other.

    So, what, if anything, does this have to do with large enterprises? Industry leaders have deep visibility into the relationships between players in their industry, whether it's their customers, suppliers or thied parties that help develop new products and services. Many of these relationships today are hub and spoke – the participants interact with the large company at the center of the ecosystem, but only have random interactions with each other. We suspect that these large companies are missing opportunities by not connecting their partners to each other.

    What about connecting two customers who are wrestling with new ways to apply the company's product or service? What about pairing up suppliers who might be able to join forces to redesign their products to work better with each other? By playing a more explicit role as matchmaker, large companies could turn these ad hoc encounters into much more valuable opportunities for collaboration.

    Which industries do you think can benefit the most from matchmakers? What kind of matchmakers do you see emerging in your own world?

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