财富500强公司的10项革命性技术
JP Mangalindan
2013年05月17日
谷歌眼镜、波音梦想客机、4G网络……看看将在未来几十年里改变人们生活方式的各种芯片、设备和软件。它们都有一个共同点：来自财富美国500强公司。
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星巴克（Starbucks） 2011年，这家业内领先的美国咖啡零售商发布了iPhone版星巴克应用，为轻松便捷的店内应用购买树立了榜样。用户可以在这款应用内订购饮料，支付就像扫描数字条形码那么简单。这可能就是星巴克在该应用上市第一年期间就实现1.1亿美元移动应用收入的原因。该应用使人们得以一窥未来几十年的购买方式。 |
Starbucks When the leading U.S. coffee retailer launched its Starbucks for iPhone app in 2011, it set an example for how easy in-store app purchases can be. Users can order their drinks within the app, and paying is as simple as scanning a digital barcode. That's probably why Starbucks reported $110 million in mobile app revenues during the app's first year on the market. Indeed, the app serves as a glimpse of how purchases will look in the decades to come. |
