竞争上岗变身真人秀

    正是出于这种对员工长处和短处的洞察，促使企业家科尔•哈珀在制定招聘策略时放弃了诸如《创智赢家》和《飞黄腾达》之类的真人秀节目。他是芝加哥SceneTap公司的CEO，这是一家为夜总会和酒吧提供实时人口统计的移动应用公司。他希望确保新员工能够适应改变。

    例如，2010年，为了招募一位实习生，哈珀面试了23岁的丹妮尔•贝默拉斯。他希望营造一个令人尴尬的面试环境，所以他选择在一家酒吧与她会面。他点了一瓶啤酒，还邀请另一位同样希望获得这份工作的求职者一起参加面试。当时，她的竞争者侃侃而谈，成为对话的主角，而贝默拉斯只要了一杯水，始终保持着礼貌。她最终获得了这个实习机会。

    她的故事并没有就此结束。几个月后，贝默拉斯的工作变成了一个全职的营销职位。哈珀这时候抛出了另一个源自电视真人秀的概念：SceneTap公司的5位核心员工（都是二十来岁的年轻人）搬入奥斯汀市的一栋住宅，一起生活和工作，哈珀本人也住在这栋房子——这完全是真人秀《现实世界》（The Real World）的模式。

    SceneTap公司当时参加了一个加速器计划，还准备在奥斯丁的西南偏南音乐节（South by Southwest）正式推出他们的产品。哈珀希望这支团队迅速展开工作，并能够拧成一股绳。贝默拉斯和4位其他员工同意了这项安排，一起工作、生活了10个月。个人隐私被抛出了窗外，室友们时常为宠物和吃饭等琐事争执不休。头脑风暴会经常延开刀凌晨时分。“根本分不清我们什么时候下班，”当时居住在这间屋子的SceneTap公司业务发展总监安德鲁•尼曼这样说道。

    贝默拉斯表示，事实证明，一些最好的营销和品牌创意就出自这个全天24小时的工作环境之中。尽管贝默拉斯说不希望再这样做了，但她和其他4位员工的私人关系直到今天依然非常密切，而这正是哈珀希望达到的效果。

    那么，什么事情能够让他们快快乐乐地聚在一起呢？答案是，看电视真人秀。（财富中文网）

    译者：任文科

    That kind of insight into an employee's strengths and weaknesses is exactly why entrepreneur Cole Harper pulls his hiring strategies from shows like Shark Tank and The Apprentice. He is CEO of Chicago-based SceneTap, a mobile app company that offers real-time demographics on nightclubs and bars, and he wants to ensure new hires can adapt to change.

    For instance, in 2010, Harper interviewed 23-year-old Danielle Bemoras for an internship. He wanted it to be awkward, so he met her at a bar, ordered a beer, and invited a competing job candidate for a joint job interview. While her competitor talked over others and dominated the conversation, Bemoras ordered water and remained respectful. Bemoras got the internship.

    It didn't stop there. A few months later, when Bemoras's job turned into a full-time marketing position, Harper threw out another concept stolen from reality TV: Five core SceneTap employees -- all in their 20s -- would live and work together in a house in Austin, á la the Real World. (Harper would also live in the house.)

    Harper wanted the team to work quickly and gel together while SceneTap participated in an accelerator program and readied for a launch at South by Southwest in Austin. Bemoras and four other employees agreed to the deal, sharing work and living space for 10 months. Personal privacy went out the window, roommates bickered over pets and dishes, and brainstorming sessions often extended into the wee-morning hours. "You could never tell when you were off the clock," says Andrew Nieman, SceneTap's director of business development who lived in the house.

    As it turned out, some of the best marketing and branding ideas came out of that 24-hour work environment, says Bemoras. Although she says she would not want to do it again, Bemoras and the four other employees remain close today -- just as Harper hoped.

    Some of their best bonding moments together? Watching reality TV.