粉丝的力量：5个品牌的创意海选故事

5. 达拉斯小牛队

    马克•库班是NBA里最有意思的球队老板之一。他在场边的滑稽动作表明，作为球队老板和球迷，他非常热爱自己的达拉斯小牛队。难怪库班会让其他球迷帮忙设计该队的2015-2016赛季队服。“得到创新想法的最佳方法是什么？找他们。”他在自己的博客中写道。“因此，我们将把队服的设计和配色方案众包出去。”

    NBA没有哪位球队老板比库班更懂得怎么与球迷（他还拥有170万Twitter粉丝）互动，不过，他并没有拿好话糊弄人。他用他自己那标志性的直率风格告诉那些提出设计方案的人，他们将自动失去对方案的所有权。没有入选的设计方案怎么办呢？“如果我们没有采用你的设计方案，它将暂时甚至永久地留在这个网站上，好让你可以一直垂涎欲滴地瞻仰它，”库班写道。“如果我们没有选中任何设计方案，包括你的在内，那就表明，我们一个也没看中。大城市的生活就是这样。大家看开点吧。”（财富中文网）

    译者：千牛絮

5. Dallas Mavericks

    Mark Cuban is one of the NBA's most colorful owners. His in-game antics right on the sidelines demonstrate his dedication to his Dallas Mavericks as both an owner and a fan. So it made sense for Cuban to turn to other fans to design the team's uniforms for the 2015-2016 season. "What's the best way to come up with creative ideas? You ask for them," he writes on his blog. "So we are going to crowdsource the design and colors of our uniforms."

    Cuban may be unmatched among owners when it comes to connecting with fans (he also has 1.7 million Twitter followers), but he isn't sugarcoating his offer. In his characteristically blunt style, he tells those who suggest ideas that they will automatically forfeit ownership rights. And the submissions that aren't picked? "If we don't use your design, it will still be here on this site for now and ever more for you to glance longingly at," Cuban writes. "If we don't choose any of the designs, including yours, then we don't choose any of the designs. That is life in the big city. Move on."