5招抓住听众的注意力

    4. 不要只谈工作。“最出色的陈述能让听众沉浸其中，在演讲者与听众之间建立一种情感上的联系，”奥布莱恩说。“如果你讲一个有趣的故事，或者分享一句最喜欢的名言，谈一谈一下自己，展示一下办公室之外的自己是什么样子，会令你更具有吸引力，给听众留下更深的印象。”

    当然，一定要掌握分寸，只要处理得当，一定能吸引听众注意。谢丽尔•桑德伯格著名的2010年TED演讲【（正是这次演讲让她决定写《向前一步》（Lean In）这本书】就是最好的证据。桑德伯格的坦率和自嘲式的幽默给所有人留下了深刻印象——而她在演讲过程中没有使用任何幻灯片。

    5. 突破“第四面墙”。你有没有过这样的经历——在大学上课，不知道导师什么时候会突然点到你的名字，希望你能给出一些聪明的评论？这种历史悠久的技巧可以让听众时刻保持紧张，因为没有人希望在毫无防备的情况下被抓突然提问，这种技巧同样适用于演讲。

    奥布莱恩建议：“通过鼓励听众建设性地打断演讲，比如提出问题等，让听众参与其中。或随机挑选听众，邀请他们参与讨论。”

    有一些演讲大师，比如前通用电气（GE）首席执行官杰克•韦尔奇，会利用Twitter，让听众们提出问题和评论，韦尔奇会实时进行解答。这种技巧不适合胆小的人，但确实能让听众们集中注意力。这在当今可谓是不小的壮举。（财富中文网）

    译者：刘进龙/汪皓

    4. It's not all about the work. "The best presentations draw people in and make an emotional connection between the speaker and the audience," says O'Brien. "You'll be much more engaging and memorable if you tell a funny story or share a favorite quote, talk a bit about yourself and reveal a little of who you are outside the office."

    You don't want to overdo this, of course, but handled right, it can be riveting. For proof, check out Sheryl Sandberg's famous 2010 TED talk (the one that led to her writing Lean In). Sandberg's frankness and self-deprecating humor carries it -- and without a PowerPoint slide in sight.

    5. Break through the "fourth wall." Ever take a course in college where you never knew when the instructor was going to call on you, out of the blue, and expect some intelligent comment? It's a time-honored technique for keeping an audience on its toes, since no one wants to be caught napping (literally or metaphorically), and it works for speeches, too.

    "Involve your listeners by encouraging constructive interruptions, like questions," O'Brien suggests. "Or pick people in the audience at random, and ask them to weigh in."

    Some expert speakers, like former GE (GE) chief Jack Welch, have made use of Twitter to let audience members Tweet a constant stream of questions and comments, which Welch then addresses in real time. It's not a technique for the faint of heart, but it does keep people's attention from wandering. These days, that's no small feat.