社交型CRM商机无限

    虽然账面数据看起来很漂亮，而且用户对Nimble的功能也很满意，但是这家公司与Salesforce等CRM界的其他巨头相比依然是只初生牛犊。不过费拉拉仍然很乐观。他的目标不仅是让用户能够培养好与现有客户的关系，更重要的是让客户通过这个平台认识新的客户。他说：“我们正在深入了解，一旦用户通过我们的平台认识了新的客户，这种关系是否会取得成功。”

    费拉拉同时也希望Nimble不仅局限于一个“社交型”CRM的身份。他说：“我们已经超越了所谓的社交CRM，进化成了一个更加智能化的客户关系管理者。”他之所以不愿再贴上“社交型”的标签，可能是因为他认为现有知名CRM巨头们的路已经越走越窄了。“Salesforce、甲骨文、微软以及其他公司……在这个现代化、社交化的销售环境里，更像是一种负担，而不是给企业带来好处。”他还认为，对于这些大企业来说，“变革是很难的。”

    那么，Nimble能否像费拉拉所说的那样，填补CRM巨头们留下的空白？富国银行分析师梅纳德认为：“Nimble具有一家颠覆性公司的所有基因。”

    梅纳德进一步补充道：“我认为，这是一股很大的浪潮，不会仅仅只有一家公司脱颖而出。”那么这股浪潮到底会有多大？难道会比Salesforce还大吗？（财富中文网）

    译者：朴成奎

    While the numbers are nice and customers have been more than pleased with Nimble's functionality, the company is still dwarfed by Salesforce and similar giants of the CRM world. Yet Ferrara remains optimistic. His big goal is to allow Nimble users to not just foster relations with the contacts they already maintain, but see how future relationships could pan out. "We're deriving insights," he says, "to decide when new contacts come across whether that relationship will be successful."

    Ferrara also hopes Nimble isn't restricted to its "social" CRM status. "We have transcended social CRM and evolved into an intelligent contact manager," he says. His objection to the social label likely stems from his belief that the established CRM giants are coming up short. "Salesforce, Oracle, Microsoft, and others are ... more burden than benefit to the modern social selling environment." For the big guys, Ferrara says, " It will be hard for them to evolve."

    So, can Nimble fill the gap Ferrara perceives has been left open by larger CRM players? Wells Fargo's Maynard, a man with as much a pulse on the community as anyone, states, "Nimble has all the DNA of a disruptive company."

    Of course, refining his previous statement, Maynard adds, "I do think, though, the wave is bigger than just one company." But bigger than Salesforce?