高管脱口秀梦之队

    Under Armour的凯文•普兰克是我选出的驻点企业家(EIR)沟通达人。他以前是一位运动员，拥有像教练一样能让人热血沸腾的本领。但激励团队是每位领导者工作的一部分。要真正激励别人就不能照本宣科，因为观众不知道你所谈所想跟他们有没有关系。凯文的演讲基于提纲，侃侃而谈。这样的演讲不会永远完美，但它是真实的。

    安东尼•路西奥是我选择的首席营销官沟通达人。曾经的百事公司高管、如今的VISA首席营销官，安东尼总是在展示自己的激情。他在台上的走动和手势都非常自然，而且重要的是，他会与观众沟通，而不是唱独角戏。有次在哥伦比亚商学院(Columbia Business school)演讲时，他结合现场提出了一些精彩的问题，让观众参与进来。他会扫一眼下一张ppt，然后面向观众解释最主要的内容，不像很多人那样逐字逐句地念下来，就像《华尔街日报》打趣的“企业卡拉OK！”

    甲骨文(Oracle)的萨芙拉•卡兹是我选出的首席财务官沟通达人。首席财务官们往往会在演讲方面遇到一些困难，因为他们总是在和数字打交道。萨芙拉是一个例外。她非常健谈，说话之间不会掺杂太多专业术语，对于公司产品如何帮助人们充满了热情。

    SalesForce.com的托德•皮尔斯是我选出的首席信息官沟通达人。托德是一个非常活跃的演讲者。如果坐着时谈到一个要点，他会向前倾，就像我们每个人如果很感兴趣时就会这样做。他也非常擅长把复杂的信息分解为奇妙的三点：将三点作为一个口头议程，方便听众跟着他的思路走，方便人们记忆。

    伊夫斯•比哈是我选出的设计师/工程师沟通达人。有一次在TED演讲，伊夫斯用自己的童年故事为个人设计方法增加了背景和注解。童年故事也是重要的幽默素材来源，即便你不是一位天生的幽默达人。客户们总是问我怎样才能讲好笑话。我的回答是，讲个故事吧，效果更好，也更安全。

    旧金山橄榄球49人队的主席吉迪恩•于是我选出的多面手沟通达人。吉迪恩的讲话重点突出、能量十足，让人相信他能做好任何事情，付出全力。这种激情是会感染人的。我总是告诉客户们，如果你们缺乏激情，别人也不会有激情。吉迪恩做到这一点靠的不是连珠炮式的讲话，他是用自己的姿态、手势和眼神。研究显示，视觉风格能最大程度地加大一个人讲话的可信度。他们表明，你相信自己所说的内容。

    最后，我选择雷富礼作为非执行董事长沟通达人。一点都不稀奇宝洁(P&G)为什么要把他请回来。他富有魅力，无需华丽的词藻就可以让人充满信心。有次在台上接受采访，与麦库姆斯商学院（the McCombs School of Business）对话时，他被问到了从多元性到高管薪酬等种种问题。他在陈述自己的想法时突出关键词，声音有起伏，害注意了适时的停顿，方便听众理解、记忆他的观点。（财富中文网） 

    Kevin Plank of Under Armour (UA) is my pick for Entrepreneur in Residence. He is a former athlete who has the coach's gift of getting people fired up. But motivating the team is part of every leader's job and to truly inspire, you can't do it from a script where the audience doesn't know if they are your words or thoughts. Kevin speaks from bullets, elaborating on each in a conversational way. It's not always perfect, but it is authentic.

    Antonio Lucio (V) is my pick for CMO. A top Pepsi exec before becoming VISA's CMO, Antonio demonstrates his enthusiasm. He moves, gestures naturally and importantly he talks with--not to--the audience. In a presentation to the Columbia Business school he asks questions real and rhetorical to keep the audience engaged, and he looks at the next ppt slide briefly then turns to explain the top takeaway vs. the usual verbatim read along that the WSJ dubbed "corporate karaoke!"

    Safra Catz of Oracle (ORCL) is my choice for CFO. CFO's are often challenged with speaking like a real person about and to real people because their lives revolve around numbers. Safra is an exception. She is conversational, relatively jargon free, and enthusiastic about how their products help people.

    Todd Pierce of SalesForce.com (CRM) is my top pick for CIO. Todd is an animated speaker. When seated he leans forward when he gets to a big point the way we do when we are fired up, and he is great at breaking complex information into the magical 3s: Three points provide a verbal agenda, making it easy for everyone to follow and remember.

    Yves Behar is my Designer/Engineer selection. Speaking in a TED talk, Yves uses stories about his childhood to add context and clarity to his design approach. Stories from childhood also are fertile ground for humor even when you aren't a natural comedian. Clients ask me about the wisdom of telling jokes. I always say tell a story, that's better and safer.

    Gideon Yu, President San Francisco 49ers is my pick for utility player. Gideon speaks with focus and energy that makes you believe that he can do anything or will give it his all. That kind of enthusiasm is infectious. I always tell clients that if you aren't enthusiastic, no one will be. Gideon conveys it not with rapid-fire talk but with his posture, gestures, and eyes. Studies show that the visual aspects of style are what add most credibility to your speaking -- they show you believe what you are saying.

    Finally, I pick A.G. Lafley for non-executive chairman. It's no wonder P&G (PG) brought him back. He has gravitas and projects confidence without airs or using fancy words. In an interview on stage talking to the McCombs School of Business, he was opinionated on everything from diversity to executive compensation. He emphasized important words -- no monotone -- and he broke up his thoughts with the powerful pause that allows us to digest and remember his thoughts.