一位营销专家眼里的高管梦之队

    首席营销官(CMO)的人选的确把我难倒了。乔•特里波迪的表现令人难以置信。可口可乐公司(Coke)是今年营销大战的赢家，他功不可没。我认为，马克•阿迪克斯正在促使通用磨坊公司(General Mills)的文化发生重大的转变，他通过社交媒体做了这么多富有创意的事情。在安东尼奥•卢西奥的领导下，Visa公司的业绩犹如坐上了火箭，他是一个非常了不起的家伙。但我的最终人选是贝丝•卡姆斯托克。我选择贝丝的原因是通用电气公司(GE )在过去10年的成功转型，她对目标持之以恒的坚守，她对商业模式的重塑，以及她的敏捷性。我认为，如果她加入的是可口可乐或耐克公司(Nike)，她也将做出同样出色的业绩。许多人都可以一些不错的营销活动，但能够为公司创造一个全新战略的人才堪称凤毛麟角。我想，在通用电气公司CEO杰夫•伊梅尔特的支持下，她在这方面表现得非常出色。

    接下来就是全能队员( utility player)了，我认为迪娜•达布隆是这个位置的不二人选。选择她是因为，她目前效力的公司包罗万象。就目前而言，百事可乐( Pepsi)、微软(Microsoft)和埃森哲(Accenture)的处境都非常微妙。她出生在巴西，这一点与卡洛斯相同。我也觉得苏珊•莱恩真的很了不起。她是一位伟大的董事，因为她总是询问正确的问题。你们为这个职位选择的候选人名单星光熠熠，令人惊叹。

    常驻创业家(Entrepreneur in residence )的确是个好主意。我认为没有人比艾伦•马斯克更适合这个职务了，因为他不仅是一个梦想家，而且总能实现自己的理想。

    至于设计师/工程师嘛，我现在还没有看到这个职务类别的候选人。我们一起瞧瞧。Jawbone公司的伊夫•贝哈尔非常不错。青蛙设计(Frog)是一家好公司，他们有许多大客户。可口可乐当然靠谱。哦，博朗公司(Braun)的迪特•拉姆斯！哇，他可是一位传奇人物。鸟巢公司(Nest)的托尼也挺棒的，我在辛辛那提的公寓就有一个鸟巢智能取暖设备，我很喜欢；它简单，是凭借直觉构筑的，看起来也挺不错。莫洛•普契尼是一个好选择。我认识他。哇，特斯拉公司(Tesla)。我想买一辆特斯拉轿车。我想我会选择普契尼。他是一个意大利人，曾经在飞利浦(Philips)、百事可乐和3M公司工作过。我见过他，非常有魅力，聪明过人。顺便说一下，他那身打扮漂亮极了。（财富中文网）

    译者：任文科

    For CMO, you've put me into a real box here. Joe Tripodi is incredible. Coke won marketer of the year this year, he's extraordinary. I think Mark Addicks is making such a cultural shift at General Mills, doing so many creative things with social media. Antonio Lucio, Visa's a rocket, he's just a remarkable guy. But I'm going to choose Beth Comstock. And the reason I'm choosing Beth is the transformation in the last 10 years at GE (GE), the consistency of her purpose, the recasting of the business model, her agility. I think she could step into a Coke or Nike and do an equally super job. A lot of people can do nice campaigns, but there are very few who can create a new company strategy. And I think she very much did that with Jeff Immelt.

    Then going to utility player, I'm picking Dina Dublon on that. The reason I'm doing it is the range of companies she's working with now. Pepsi, Microsoft, Accenture, all in an interesting position now. She was born in Brazil, so she's got that in common with Carlos. I also think Susan Lyne is really terrific. She is a great boardmember because she asked the right questions. Your whole list in this category is amazing.

    Entrepreneur in residence is a great idea, actually. I would want to have Elon Musk there because he's a dreamer. And he gets it done.

    Designer/engineer, I hadn't looked at this category until now. Let's see. Yves Behar is pretty amazing with Jawbone. Frog, that would be good, they work with a lot of great clients. Coca-Cola, well, of course. Oh, Braun, Dieter Rams! Wow. He's a legend. Tony with Nest, that's great, I have a Nest in my apartment in Cincinnati and I like it; it's simple, it's intuitive, and it also looks great. Mauro Porcini, now that's a good choice. I know him personally. Tesla, wow. I want to buy a Tesla. I think I'll take Porcini. He's Italian, he's got background with Philips, Pepsi, 3M. I've met him, and he's very charismatic and smart. He dresses so beautifully too, by the way.