2013年《财富》高管梦之队
设计师:大卫•巴特勒 可口可乐创新业务副总裁 作为可口可乐(财富500强)第一位企业内部产生的全球设计业务副总裁,巴特勒主导了“Freestyle”机器的创造工作。借助这款机器,消费者可以混合搭配100多种可口可乐品牌的碳酸饮料;他还将全新的设计理念引入到公司的包装和展示中。如今,巴特勒已经是这家碳酸饮料制造商的首位创新业务副总裁,他的目标是开发提升公司创造力的方案和合作关系,而创造力则是深受各大高管团队和公司重视的能力。 ——丹尼尔•罗伯茨(财富中文网) 译者:Xiang |
Designer: David Butler Vice president, innovation, Coca-Cola As Coke's (KO,Fortune 500) first in-house VP of global design, Butler led the creation of the "Freestyle" machine, which lets consumers mix and match 100-plus Coca-Cola brand sodas; he also brought a fresh design perspective to the company's packaging and presentation. Now, as the soda maker's first VP of innovation, Butler aims to develop programs and relationships that make the company more inventive, a skill any executive team -- and company -- would value. --D.R. |