商业书籍的阅读方法论

    他说，最好的反驳方式是以博尔特为例。你可以指出，到了60岁时，这位牙买加飞人或许就拿不了奥运会金牌了。但这并不意味着他现在使用的技术，值得我们在今后几年里仔细研究。

    然而，防止在磅饼中看到猫王身影的最佳策略是作者和读者每天都在运用的一个办法：你知道，当你承认有些数据不支持你的结论时，任何一位绝顶聪明的人都会赞赏这种态度。所以说，碰到一些你制定的规则似乎无法解释的案例时，你最好坦诚地指出来。雷诺建议，提醒读者你可能是错的，然后陈述一个理由，以说明你为什么依然相信你所相信的观点。这种坦诚不仅仅是为了讨好读者的智力，更重要的是，它令人难以忘怀。（财富中文网）

    译者：任文科 

    The best rebuttal, he says, is to point out that Usain Bolt will probably not be an Olympic gold medal winner at age 60, but that doesn't mean the techniques he uses now will not be worthy of study in years to come.

    Our best defense against seeing Elvis in poundcake, however, is one both authors and readers can use daily: Realize that the smartest people in any room appreciate it when you acknowledge data that doesn't support your conclusions. So, in cases where the rules you've devised don't appear to hold up, say so. Mention how you might be wrong, and then present a case for why you believe what you believe anyway, says Raynor. That kind of candor is flattering to your audience's intelligence and -- most importantly -- memorable.