入学申请量持续下滑,沃顿商学院高层地震
著名入学咨询公司mbaMission的创始人杰瑞米•施恩瓦尔德说:“究其根源,安库尔辞职是因为一些她无法解决的更大的问题。沃顿商学院受到诸多因素的影响,有的非常明显,而有些则较为微妙。比如,明显的因素包括,哥伦比亚与芝加哥的品牌实力在过去十年大幅提升。这两所学校为毕业生提供的机会与沃顿商学院基本相当——所以,许多申请者就会选择他们更喜欢的城市,纽约和芝加哥自然会得到更多青睐。” 施恩瓦尔德说:“而微妙的因素自然是‘华尔街的风光不再’,还有哈佛商学院和斯坦福创造了更多吸引媒体关注的初创公司。尽管如此,《华尔街日报》的文章还是让沃顿的校友们很是不满,同时为管理层敲响了警钟……现在,艰苦的工作才刚刚开始。”(财富中文网) 译者:刘进龙/汪皓 |
"The bottom line is that Ankur is taking the fall for a lot of macro issues that she can do nothing about," said Jeremy Shinewald, founder of mbaMission, a leading admissions consulting firm. "Wharton is being affected by so many factors, some significant and others subtle. For example, on the significant side, Columbia and Chicago's brand strengths have improved tremendously in the last decade. The opportunities available upon graduation are now basically the same as those at Wharton -- so some applicants are just choosing the city they like more and New York and Chicago are winning that battle. "On the subtler side," added Shinewald, "Of course, there is the 'fall of Wall Street story' and the fact that HBS and Stanford are creating more headline-grabbing start-ups. All of that said, the Journal article really upset alumni and set off alarms with the administration.... Now, the hard work begins." |