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大嘴惹祸:6位炮轰顾客的高管

大嘴惹祸:6位炮轰顾客的高管

Claire Zillman 2013年11月15日
都说顾客就是上帝,是衣食父母。但是,本文介绍的六位公司高管却公然对顾客出言不逊,结果惹祸上身。他们轻则招致批评,重则连累公司股价下挫,甚至因此丢了饭碗。

    约翰•麦基

    全食超市公司(Whole Foods,《财富》500强)联席CEO约翰•麦基2013年1月接受美国国家公共广播电台(NPR)采访时将《平价医疗法案》(Affordable Care Act)比喻成“法西斯主义”,结果成为消费者批评的目标。公司的客户主要是具有进步思想的有机健康食品支持者。消费者对公司的Facebook页面进行了狂轰滥炸,发泄心中的怒火;甚至有消费者表示,只要麦基在位,他们就会一直抵制全食超市。麦基后来表示他对自己“用词不当”表示抱歉。

    John Mackey

    John Mackey, co-CEO of Whole Foods (WFM, Fortune 500), was the target of criticism from his store's customer base after he compared the Affordable Care Act to "fascism" during an interview with NPR in January 2013. The store's customers, typically characterized as progressive-minded organic and health food fanatics, bombarded the company's Facebook page to express their outrage; some promised to boycott the store so long as he was in charge. Mackey later said he regretted his "poor word choice.".     

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