出场费最贵的10大商学院教授：一场演讲15万美元
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“管理变革”向来是一个备受企业界欢迎的演讲主题，但约翰逊说，最近这些时日，变革管理越来越被视为一种静态的，旨在改善现状的策略。据他说，随着公司竭力推动自己不断前行，而不仅仅是被动应对所在产业和市场的快速发展，“引领变革”已经成为一个更受欢迎的演讲主题。 哈佛商学院名誉教授约翰•科特制定了引领（而不仅仅是管理）变革的8步流程，他的单场演讲费高达8.5万美元。面向听众畅谈引领变革之道的演讲者还包括哥伦比亚商学院( Columbia Business School)教授丽塔•麦格拉思。麦格拉思受益于听众对不同演讲者的渴望，约翰逊说，“观众想看到更多的女性思想领袖。” 除了哈佛商学院资深女教授罗莎贝丝•莫斯•坎特（她的单场演讲费高达4万美元）以外，麦格拉思是为数不多的人气女学者之一。这位极富魅力的演讲者一直致力于阐述哪些问题让公司领导者夜不能寐这类主题。答案是：我们是否把合适的人才放在了合适的岗位上？我们如何进一步改善创新和增长管理？我观察公司运营现状的视线是否正确，以便我及时做出明智的决策？ 高管演讲公司的舍尔普说，流行主题的变化往往反映出商业世界内部的变迁。“演讲选题随着商业环境本身的改变而变化，”他说。“人们正在面对的商业问题，以及他们正在构想的解决方案，催生了相应的需求。” 舍尔普说，有影响力的新声音也在指导组织对演讲者和演讲主题的选择。他说，吉姆•柯林斯的《从优秀到卓越》(Good to Great)这类书籍已经把聚光灯置于组织文化之上，从而激发公司寻找在这一领域拥有专长的演讲者。麻省理工斯隆管理学院高级讲师，组织学习协会(Society for Organizational Learning)创始人彼得•圣吉鼓吹领导层分权以提高生产率，并把系统理论应用到了组织文化之中。圣吉的出场费高达4万美元。 演讲者的酬劳通常可以根据演讲地点、时间和内容进行协商。（财富中文网） 以下是演讲费最高的10位商学院教授，以及各自的最高身价（依据是他们在美国的最高出场费）： 1. 迈克尔•波特，哈佛商学院：15万美元 2. 克莱顿•克里斯滕森，哈佛商学院：10万美元 3. 约翰•科特，哈佛商学院：8.5万美元 4. 约瑟夫•斯蒂格利茨，哥伦比亚大学商学院：8万美元 5. 努里尔•鲁比尼，纽约大学斯特恩商学院：7.5万美元 6. 金伟灿，欧洲工商管理学院：7.5万美元 7. 加里•哈默尔，伦敦商学院：5万多美元 8. 道格拉斯•科南特，西北大学凯洛格商学院：4.5万美元以上 9. 维杰•戈文达拉扬，达特茅斯学院塔克商学院：3.5至5.5万美元 10. 马文•佐尼斯，芝加哥大学布斯商学院：4.5万美元 译者：叶寒 |
"Managing change" had been an in-demand speech theme for corporations, but lately, change management is viewed as static, promoting the status quo, Johnson says. "Leading change" has become the more popular speaking topic, as companies endeavor to push themselves ahead rather than merely cope with rapid advancements in their industries and markets, he says. Harvard Business School professor emeritus John Kotter, whose speeches cost up to $85,000, has formulated an eight-step process for leading -- rather than just managing -- change. Columbia Business School Professor Rita McGrath also speaks to audiences on leading change. McGrath has benefited from a desire for diverse speakers, Johnson says. "Audiences want to see more leading female thought leaders," he says. Aside from Harvard's Rosabeth Moss Kanter, the veteran female B-school prof who gets as much as $40,000 per speech, McGrath is one of the few female academics in demand. An engaging speaker, she tackles such topics as what questions keep company leaders up at right. The answer: Do we have the right talent in the right place? How can we get better at managing innovation and growth? Do I have the right line of sight to what is going on in my operations to be able to make smart decisions – in time? The shifting popularity of subjects often reflects shifts within the business world, Executive Speakers' Schelp says. "Changes within the business environment itself cause topic selection," he says. "The business problems people are facing, the solutions they're coming up with, are what generates the need." Influential new voices also guide organizations' choices of speakers and topics, Schelp says. Books such as Jim Collins' Good to Great have put a spotlight on organizational culture, prodding companies to look for speakers with expertise in that area, he says. Peter Senge, a senior lecturer at MIT's Sloan School of Management and founder of the Society for Organizational Learning, promotes decentralized leadership for enhancing productivity, and applies systems theory to organizational culture. Fees for Senge's talks top $40,000. Speakers' fees are usually negotiable, based on location, timing, and speech content. Top 10 B-school Speakers, Top Prices (maximum reported fees for U.S. appearances) 1. 1. Michael Porter, Harvard Business School: $150,000 2. 2. Clayton Christensen, Harvard Business School: $100,000 3. 3. John Kotter, Harvard Business School: $85,000 4. 4. Joseph Stiglitz, Columbia Business School: $80,000 5. 5. Nouriel Roubini: NYU Stern School of Business: $75,000 6. 6. W. Chan Kim, INSEAD: $75,000 7. 7. Gary Hamel, London Business School: more than $50,000 8. 8. Douglas Conant, Northwestern University Kellogg School of Management: $45,000 and up 9. 9. Vijay Govindarajan, Dartmouth College Tuck School of Business: $35,000-$55,000 10. 10. Marvin Zonis, University of Chicago Booth School of Business: $45,000 |
