2014年最火的八本财经书籍

    《创意公司：克服阻拦灵感的隐形力量》(Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration) 作者：埃德•卡特莫尔和艾米•华莱士

    创意是一场持续发生在原创性、吸引力、新颖性和销售之间的拉锯战。埃德•卡特莫尔阐述了1990年代皮克斯公司(Pixar)如何蓬勃发展而迪斯尼公司(Disney)如何乱作一团的故事。在迪斯尼，“迅速拿出创作成果是无时无刻不存在的压力。”相比之下，皮克斯公司则极其珍惜创作过程。皮克斯电影的早期模型是“丑儿”——这些笨拙、前后矛盾和不完整的草稿亟需进一步打磨。它们需要时间、耐心和数以千计次的编辑。“让这个过程变得更好、更容易、更便宜是一个重要的愿望，我们不断地改善这方面的工作，但它本身不是目的，”卡特莫尔写道。“创造出伟大的作品才是终极目标。”

 Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, by Ed Catmull& Amy Wallace

    Creativity is a constant tug of war between originality and appeal, novelty and sales. Ed Catmull writes about how Pixar flourished during the 1990s while Disney floundered. At Disney, “The pressure to create—and quickly!—became the order of the day.” Pixar, by contrast, cherished the creative process. Early mock-ups of Pixar films are “ugly babies”—awkward, inconsistent, and incomplete drafts desperate for nurturing. They required time, patience and thousands of edits. “Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal,” Catmull writes. “Making something great is the goal.”