2014年最火的八本财经书籍

    《社交物理学：好思想如何传播——来自一门新科学的教益》(Social Physics: How Good Ideas Spread—The Lessons from a New Science)，作者：亚历克斯•彭特兰

    这真的跟你认识谁有关。社交网络研究者一直在争辩两个部分的重要性：即关系强度和人脉多样性。而彭特兰则认为，“思想流”，也就是行为和理念在一家社交网络（比如一家企业）的传播非常重要。它意味着，一家企业拥有一种“集体智慧”，它不是个体智商的总和，而是其内部社交网络结构的总和。（财富中文网）

    译者：叶寒

    Social Physics: How Good Ideas Spread—The Lessons from a New Science, by Alex Pentland

    It really is about who you know. Network researchers debate the importance of two components: the strength of connections and the diversity of connections. Pentland, on the other hand, argues for the importance of what he terms “idea flow,” the propagation of behaviors and beliefs through a social network—such as a business. The implication is that a business has a “collective intelligence” that is not the sum of individual IQs but of the structure of its internal social networks.