身为公司CEO该怎么向公众道歉
Ben Geier
2014年08月21日
做错事就要道歉。伟大如苹果前CEO史蒂夫•乔布斯也概莫能外。《财富》为你逐一盘点近些年那些颇为经典的CEO道歉案例。有些起到了很好的效果，有些道歉则公众完全不买账。这里面有什么学问？
|
Netflix公司 2011年秋天，Netflix公司CEO里德•黑斯廷斯不得不先后两次郑重道歉：第一次是为涨价道歉；第二次道歉的原因是，该公司试图给DVD送货服务Qwikster改名。消费者痛恨这两个主意，黑斯廷斯公开承认错误，Netflix的股价在随后几年强力反弹。 |
Netflix In the fall of 2011, Netflix’s CEO Reed Hastings had to make two big apologies: First, for jacking up prices; and then another for trying to rename the DVD delivery service “Qwikster.” Customers hated both ideas, and Hastings admitted his mistakes very publicly — and Netflix’s stock price has rebounded nicely in subsequent years. |
