身为公司CEO该怎么向公众道歉
Ben Geier
2014年08月21日
做错事就要道歉。伟大如苹果前CEO史蒂夫•乔布斯也概莫能外。《财富》为你逐一盘点近些年那些颇为经典的CEO道歉案例。有些起到了很好的效果，有些道歉则公众完全不买账。这里面有什么学问？
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丰田汽车公司(Toyota) 几年前，丰田汽车公司也经历过一场召回丑闻。这起因加速器和刹车问题等安全隐患触发的大规模召回事件涉及全球数百万辆轿车。危机爆发后，这家汽车制造商显得非常笨拙，犹豫不决。这种反应让事态进一步恶化，特别是被媒体曝光后。最终，丰田汽车CEO丰田章男在接受美国国会质询时公开道歉，深刻检讨他的公司犯下的错误。 |
Toyota Toyota went through its own recall scandal a few years ago, which saw the automaker issue a massive worldwide safety recall over acceleration and brake problems involving millions of cars. The carmaker’s clumsy and hesitant response to the crisis had only made matters worse, especially as it played out in the media. Eventually, Toyota’s CEO Akio Toyoda made a public apology before U.S. Congress for his company’s errors. |
