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提高团队创造性思维的5种方法

提高团队创造性思维的5种方法

Brett Arends 2014年12月01日
公司需要变化,需要不断寻找新创意,才能立于不败之地。但你的团队或许并不擅长创造性思维。那么,如何让团队成员跳出常规套路,提出独辟蹊径的创意呢?一些看似简单,甚至有些搞笑的方法,其实很有帮助。

    两人进行了一系列实验,相继对参与者的诚实度和创造力进行了测试。此外,他们还进行了一些实验,旨在诱使诚实的人做出一些不太诚实的行为。

    研究人员得出的结论是,让人们突破自己的道德界限,似乎可以帮助他们解放思想,摆脱其他规则的约束。

    3. 让他们去散散步。

    走出办公室。不要整天坐在桌子前盯着白板。别再以为吃着甜甜圈坐在办公室里的时间越长,工作效率便越高。

    斯坦福大学(Stanford University)近期进行的一项研究发现,人们在运动中最有可能进行最有效的创意思考——不论是在户外,在走廊里还是在跑步机上。

    在一系列实验中,参与者接受了各种测试,研究他们提出创造性解决方案的能力。在走路过程中或刚刚结束走路后回答的参与者,表现更好。事实上,让参与者在走路的同时回答问题,得到的创造性回答增加了一倍。

    该项研究由圣克拉拉大学(Santa Clara University)的心理学家玛丽莉•奥佩佐主持,并已于今年早些时候在美国心理学协会(American Psychological Association)的《实验心理学》杂志(Journal of Experimental Psychology)上发表。

    4. 首先让他们阅读电话簿。

    是的,没错。

    如果你想让员工的思维更有创造性,首先要让他们变得无聊。真正感到无聊。他们越无聊,就越可能幻想,产生好的想法自然就水到渠成。

    听起来像是恶搞,但几年前,英国研究人员发现这并非玩笑。

    中央兰开夏大学(University of Central Lancashire)的桑蒂•曼恩和丽贝卡•卡德曼进行了多项实验,让参与者想出两个泡沫塑料杯子的创意用途。

    首先抄写15分钟电话簿的参与者,表现好于没有抄写的参与者。而首先阅读电话簿的参与者,甚至表现得更好。研究人员相信,阅读电话簿比抄写更无聊。

    去年年初,曼恩在宣布研究结果时表示:“在工作中,无聊一直是必须被杜绝的状态之一,但为了提高创造力,我们或许应该接受它。”

    The pair conducted a series of experiments in which they tested participants’ honesty and then their creativity. They also conducted experiments in which they induced the honest to behave more dishonestly.

    Releasing people from their ethical boundaries seems to help free their minds from abiding other rules as well, the researchers concluded.

    3. Send them out for a walk

    Get out of the project room. Stop sitting around that table staring at the whiteboard. Stop thinking that the more hours you are all sitting in the same room eating doughnuts the more productive you’re being.

    People are most likely to do their best creative thinking while in motion—whether outdoors, down a corridor, or even just on a treadmill, according to research conducted recently at Stanford University.

    In a series of experiments, participants were given a variety of tests to see how well they were able to come up with creative solutions to problems. Those who answered while walking, or just after walking, fared much better. Indeed, making participants walk while answering questions doubled the number of creative responses.

    The research was conducted by MarilyOppezzo, now a psychologist at Santa Clara University, and was published earlier this year in the American Psychological Association’s Journal of Experimental Psychology.

    4. Make them read the phone book first

    Yes, really.

    If you want to get people to think creatively, first make them bored. Really bored. The more bored they are, the more they will daydream, and good things will follow.

    It sounds like a spoof, but a couple of years ago British researchers found it was no joke.

    Sandi Mann and Rebekah Cadman at the University of Central Lancashire conducted experiments in which participants had to come up with creative uses for a pair of styrofoam cups.

    Those who had to copy out the phone book first for 15 minutes performed better than those who didn’t. Those who just had to read the phone book first did even better. Researchers believed that reading the phone book was even more boring than copying it out.

    “Boredom at work has always been seen as something to be eliminated,” Mann said when announcing the results early last year, “but perhaps we should be embracing it in order to enhance our creativity.”

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