理查德•布兰森谈如何对待竞争

    两年前，现掌管英国航空的威利•沃什再次发出挑衅，他和我打赌，五年之内会让维珍大西洋航空在市场上消失。至于我们的赌注？胜利者将向失败者的腹股沟狠狠踢上一脚。

    最近，维珍大西洋航空在亚特兰大正式推出了我们全新的梦幻客机。就在一架航班上，我们进行了大西洋上史无前例的音乐会实况直播。于是我忍不住提醒威利，我们的实力正在不断增强，我建议他买条厚实点的裤子！

    这不是我第一次和竞争对手打赌，也不会是最后一次。这是一种不错的方式，可以使你保持竞争状态，坚守自己的立场。还有最重要的就是，在这个过程中感受当中的乐趣。记住，你需要严阵以待的是竞争——而不是你自己。（财富中文网）

    译者:南风

    审校:薄锦

    Two years ago, Willie Walsh, who runs British Airways these days, reignited our rivalry by betting me that the Virgin Atlantic brand would disappear within five years. The twist? Whoever loses the bet will receive a kick in the groin from the winner.

    Virgin Atlantic recently launched our new Dreamliners aircraft in Atlanta, and we livestreamed the first-ever concert over the Atlantic on one flight, so I couldn’t resist pointing out to Willie that we’re going from strength to strength. I advised him to invest in a strong pair of trousers!

    It’s not the first bet I’ve made with a competitor, and it won’t be the last. It’s a great way of maintaining a competitive spirit, standing your ground and, most importantly, having some fun along the way. Remember, take your competition seriously — but not yourself.