创业者的十条军规

寻找创新者

参考一下创新采用曲线（创新者、早期采用者、早期采用人群、后期采用人群和迟缓者）。寻找你所在领域的创新者，将他们作为第一批（也可能是）最有价值的客户。如果他们的问题足够大，他们会愿意接受尚未达到完美的产品，因为对于他们而言，问题太过痛苦，他们需要立即找到一种解决方案。他们会欣然（短期内）接受具有最低限度可用性的产品。而随着你继续增加产品，吸引到更多消费者（早期采用者和早期采用人群），他们还会给予你最大的善意。如果你找不到愿意使用最低限度可用性产品的创新者或早期采用者，那可能说明你并没能解决真正的问题。

运气是双向的

创业从来都离不开运气。不论你工作多么努力，你在创业过程中总是会遇到（好的或坏的）运气。没错，运气会青睐有准备的人，而且运气也非决定成败的唯一因素。但当运气来临的时候，要识别并利用它。如果你的运气不佳，别为自己感到难过。接受它，并迅速从霉运的阴影中走出来。挫折在所难免。唯一的问题在于：你如何应对？你会就此沉沦，自怨自艾地问“为什么倒霉的总是我？”还是会奋起反击，想方设法坚持下去？要记住，运气是双向的。如果你交了好运，要心存感激并欣然接受它。但不要太得意忘形，否则你可能伤到自己。

你责无旁贷

这是你的公司。导师和投资者只是来为你提供帮助，但这终究是你自己的事业。如果你有什么需要，当然可以向你的支持者们寻求帮助。但要记住，这是你的责任，你责无旁贷。

本文作者查克•坦普尔顿为OpenTable的创始人。坦普尔顿目前还担任初创公司加速器Impact Engine的董事长，该公司的宗旨是帮助经营性公司解决社会和环境问题。（财富中文网）

译者：刘进龙/汪皓

Look for the innovators

Think about the Adoption Curve (innovators, early adopters, early majority, late majority, and laggards). Look for the innovators in your space as the first (and possibly) most valuable customers. If their pain is big enough, they will take a suboptimal product, because for them, the problem is so painful that they need a solution immediately. They will be open and happy (for the short-term) with an MVP. They will also give you the benefit of the doubt as you continue to build out the product and bring on more (early adopters and early majority) customers. If you can’t find any innovators or early adopters that will use your MVP, then you are probably not solving a real problem.

Luck goes both ways

Luck is always involved in entrepreneurship. No matter how hard you work, there will be some (good and bad) luck in it. Yes, luck favors the prepared and it is not all about luck. But when it comes along, recognize it and take advantage of it. And when you have bad luck, don’t feel sorry for yourself. Embrace it and get back out there. There will be setbacks. The only question is: how will you respond? Will you sulk and think “why me?” or will you bounce back and find a way to persevere? And remember, luck goes both ways. So if something happens in your favor, be thankful and embrace it. And don’t pat your back too hard or you may bruise yourself.

The buck stops with you

This is your company. Mentors and investors are here to help, but ultimately it is your business. If you want or need something, don’t be afraid to ask your supporters for help. But remember, the buck stops with you.

Chuck Templeton is the founder of OpenTable. Templeton is currently the Chairman of Impact Engine, a startup accelerator helping for-profit businesses address societal and environmental problems.