财富增长最快的公司之全明星
绿山咖啡 2012年排名: 35 连续上榜时间:4年 过去4年,绿山咖啡(Green Mountain)一直保持在“财富增长最快的公司排行榜”榜单上。公司飞速增长,它生产的K杯(K-Cup)已牢牢地占据了美国单杯咖啡市场,成为企业办公室的必备品。 但绿山咖啡面临的挑战也很大。比如,今年该公司将丧失K杯专利保护,直接影响到今后的收入和利润。而且,由于公司的增长和会计方法受到质疑,去年9月绿山咖啡的股价出现暴跌。 虽然如此,该公司仍然向投资者展现了一个美好的前景。今年3月,绿山宣布与星巴克(Starbucks)达成合作,有望为自己带来丰厚的盈利。根据合作,绿山咖啡将销售可用于绿山最新款咖啡机Vue的星巴克品牌单杯包装。 |
Green Mountain Coffee Roasters 2012 Fastest-Growing rank: 35 Years on list: 4 For the past four years, Green Mountain has held steady on the Fastest-Growing list. It has expanded substantially, having dominated the U.S. single-cup coffee market with its K-cups -- a staple in corporate offices. But Green Mountain faces significant headwinds. For one, it stands to lose patent protection for K-Cups this year, which could crimp revenues and profits going forward. And its stock plummeted last September amid questions over the company's growth and accounting methods. Nonetheless, the company has show investors it has a promising future. In March, Green Mountain announced what could potentially be a lucrative partnership with Starbucks. It would sell Starbucks-branded single serving packs to run with Green Mountain's newest coffee machine, the Vue. |