财富增长最快的公司排行榜陨落的7大明星

网飞公司

上榜年份：2006

排名：第18

网飞公司（Netflix）是2006年杀入榜单的。实际上，这家DVD租赁公司的商业计划让人印象如此深刻，以至于2010年《财富》杂志将公司首席执行官里德•黒斯汀斯命名为“年度商业人物”。不过，黒斯汀斯那时就已经预感大势不妙了，他对我们说：“标普500（S&P 500）的营收惊人。大多数时候，这世界上的变化会让人措手不及。”

事实的确如此。去年，网飞宣布了一项短命的计划：分拆DVD租赁和在线服务两大业务，上调服务价格，主营DVD租赁业务的分公司将叫做Qwikster。计划一推出，用户就怨声载道，网飞不得不立即收回全盘计划。此后，它就一直苦苦挣扎，试图重获增长动力。如今，网飞股价已大幅跳水，要回到这一计划推出前的价位还有待时日。

Netflix

List year: 2006

Rank: 18

Netflix was killing it in 2006. In fact, the DVD rental company had such an impressive business plan that in 2010 Fortune named CEO Reed Hastings Businessperson of the Year. Hastings was already hearing footsteps, he told us then, "The turnover in the S&P 500 is terrifying. Most of the time change in the world overtakes you."

And it did. Netflix has been struggling to regain its traction since last year, when it announced a short-lived plan to split up its DVD and online services. Prices would increase, and the DVD portion of the company would be called Qwikster, the company announced. Consumers were livid, and Netflix had to retract the whole shebang immediately. The stock took a dive, and it still has yet to reach anything close to its pre-announcement levels.