财富增长最快的公司排行榜陨落的7大明星

RIM

上榜年份：2009

排名：第1

2003年，RIM推出黑莓手机（Blackberry）时，市面上还没有同类产品。商业界和IT界的专业人士对这款智能手机爱不释手，就算2007年iPhone面世后，它仍能维持自己的市场份额。因此，2009年它荣登《财富》杂志“增长最快公司榜单”的冠军宝座。但这家公司高估了自己维持市场地位的能力，同时过于倚赖其卓越的安全设置来维护客户忠诚度。

现在的员工普遍喜欢用自己的手机，而这些手机是那些致力提升用户体验的公司如谷歌和苹果（Apple）开发的。RIM对这股潮流的到来措手不及。现在，它正与摩根大通银行（JPMorgan）和加拿大皇家银行（RBC）合作“评估其战略选择”。换言之，对这家加拿大科技公司来说，现在任何可选的方案，包括出售在内，都必须摆上议事日程了。

译者：清远

RIM

List year: 2009

Rank: 1

When RIM released the Blackberry in 2003, there was nothing like it on the market. Businesses and IT professionals loved the smartphone so much that it was, at first, able to hold its market share even after the introduction of the iPhone in 2007. RIM was the top company on Fortune's 2009 fastest-growing list. But the company overestimated its staying power, and banked on its great security settings to keep corporate customers buying its phones.

The company wasn't prepared for the current trend of employees bringing in their own devices made by consumer-focused companies like Google and Apple to work. Now, RIMM is working with JPMorgan and RBC Capital to "review its strategic options." In other words, anything, including a sale, could be on the table for the Canadian tech company.