组图:40位40岁以下的商界精英
26. 约拿•帕瑞蒂 • 年龄:39 • 职务:创始人兼CEO • 任职公司:新闻聚合网站BuzzFeed 如果在线媒体行业也有亨利•福特式的人物,这个人非帕瑞蒂莫属。过去十几年中,帕瑞蒂一直在研究和优化人们在互联网上获得信息的方式。他辛辣评论《赫芬顿邮报》(HuffPost)搜索结果的做法取得了成功,促进了这个网站的迅猛发展;2008年,他创建BuzzFeed时,社交媒体正处于繁荣时期。因此,他网站倚靠热传的文章如《小猫头上的15顶小帽子》(15 Tiny Hats on Cats)打响了知名度。这个模式依然有效:8月,BuzzFeed的访客量创下记录,达到了8,500万。此外,大量的重量级记者为网站提供实时的突发新闻报道。 |
26. Jonah Peretti • Age:39 • Title:Founder and CEO • Company:BuzzFeed If online media had a Henry Ford, it would be Peretti, who for more than a decade has been studying—and ruthlessly optimizing for—the ways people get information on the Internet. His success at goosing the rankings of HuffPost stories in search results fueled the site's frantic growth; by the time he launched BuzzFeed in 2008, social networks were in bloom, hence the site's wellknown reliance on shareable listicles like "15 Tiny Hats on Cats." The formula is working: In August, BuzzFeed drew a record 85 million unique visitors—and a growing roster of heavyweight journalists help it break real news too. |