组图：40位40岁以下的商界精英

33. 瑞秋•谢赫特曼（并列）

•  年龄：36

•  职务：创始人

•  任职公司：Story

    瑞秋•谢赫特曼是在TED大会上发言的零售业专家，为卡夫食品（Kraft）、TOMS鞋业和林肯（Lincoln）汽车提供咨询服务。她不落窠臼未来购物思维为她赢得了盛名。进入她已经经营了两年的（已经实现盈利）纽约精品店，我们可以一窥零售业经历了怎样的再构思：某天晚上是一位意大利老奶奶在传授面条的做法；隔天却又变成了通用电气（General Electric）、百事可乐（Pepsi）和惠普（HP）赞助的装置展。在这里，看不到的是什么？陈旧过时的货色。谢赫特曼改变了主题，经商方式，每一两个月就会改变“主题”。零售业巨头诺德斯特龙（Nordstorm）和财富500强（Fortune 500）公司的首席营销官们都曾造访她的公司，请她解读未来零售业的趋势。有趣的是，她喜欢主动与潜在的客户接触。

33. Rachel Shechtman (TIE)

•  Age:36

•  Title:Founder

•  Company:Story

    This TED-talking retail guru who has consulted for brands like Kraft, TOMS shoes and Lincoln has earned a reputation for thinking outside the box when it comes to the future of shopping. Step into her two-year old (and profitable) New York boutique to see retail reconceived: one night an Italian grandmother gives pasta-making lessons; on another you'll find installations sponsored by the likes of General Electric, Pepsi and HP. Something you won't see? The same old stuff: Shechtman changes the theme, merchandise and "story" every month or two. Retail biggies like Nordstrom and CMOs of Fortune 500 companies have been checking it out to get her read on where retail is headed. Fun fact: loves to cold call.