那些年大牌公司打响的声誉保卫战
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耐克 • 危机：血汗工厂引发抗议 • 时间：20世纪90年代 1992年，《哈珀斯》（Harper's）杂志在一篇文章中着重指出，耐克（Nike，《财富》500强）给予印尼工人的报酬低于最低工资标准，结果使让针对耐克海外工作条件的抗议活动进一步升级。抗议者甚至出现在当年举行的巴塞罗那奥运会上，给耐克扣上了剥削工人的帽子。最初，耐克对这样的批评持排斥态度。直到1998年，这家公司才开始正视这个问题。时任耐克首席执行官的菲尔•奈特在讲话中表示：“耐克的产品已经成了奴隶式工资、强迫加班和肆意虐待工人的代名词。”奈特同时宣布，耐克公司将在全球范围内提高最低用工年龄。今天，耐克海外业务在工作条件方面继续保持透明。它还经常发布报告，说明自己在改善员工生活方面付出了哪些努力。 |
Nike • Crisis: Sweatshop protests • Year: 1990s Protest against Nike's (NKE, Fortune 500) labor conditions abroad escalated in 1992 after Harper's published an article highlighting that the company paid its Indonesian workers less than minimum wage. Demonstrators appeared at the Olympics that year in Barcelona to speak out against Nike's perceived exploitation of factory workers. Nike initially resisted the criticism. It wasn't until 1998 that the company faced the issue head on. "The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse," then-CEO Phil Knight said in a speech. Knight also announced that he would raise the minimum age of his company's global workforce. Today, Nike continues to be transparent about its global work conditions and frequently publishes reportsoutlining efforts to improve the lives of its workers. |
