那些年大牌公司打响的声誉保卫战
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沃尔玛 • 危机：孟加拉国工厂火灾 • 时间：2012年 2012年，孟加拉国一家服装厂发生火灾并倒塌，超过1000人遇难，其中大多数都是工人。这起可怕的事故成为整个孟加拉国纺织厂工作条件恶劣的象征，也把沃尔玛（Wal-Mart，《财富》500强）受到了牵连。原因是，人们发现失火工厂是在为这家全球最大的零售企业生产服装。同时将服装生产外包于此的还有Gap公司（《财富》美国500强）、H&M以及Zara的母公司Inditex。许多欧洲零售商都在推广具有约束力而且可强制执行的安全协议，但沃尔玛拒绝签署这样的协议。相反，它的对策是推出自行为孟加拉国服装工厂制定的安全计划。然而，由于在强制性和标准方面含糊不清，这项计划受到了批评。 |
Wal-Mart • Crisis: Bangladesh factory fire • Year: 2012 A Bangladesh garment factory caught on fire in 2012, killing more than 1,000 people -- mostly workers -- when it collapsed. The horrendous event became a symbol for terrible work conditions throughout the country's textile factories. Wal-Mart (WMT, Fortune 500) was implicated in the disaster when it was discovered that the world's largest retailer sourced clothing from the factory along with some of its peers such as Gap (GPS,Fortune 500), H&M and Zara-parent Inditex. Wal-Mart declined to sign a binding and enforceable safety accord pushed forward by many European retailers. Instead, the company responded by announcing its own safety plan for Bangladesh garment factories that was criticized for its ambiguity surrounding enforceability and standards. |
