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现养宠物的人越来越多了。2024年,美国大约66%的家庭都养了宠物。因此,养宠物的人也越来越希望他们的宠物走到哪儿都能受到欢迎——不管是在他们生活的小区,还是在工作场所,甚至是在旅行中。
去年,光是在美国,“带宠物旅行”在谷歌上的搜索次数就超过了1900万次。65%的宠物主人表示,他们明年有可能会带着宠物一起旅游。携宠物出行可以让旅途变得更加快乐,但同时也要进行一些额外的规划。不管是看网友点评,还是确认酒店是否真的欢迎宠物入住,总之,你在网上下单之前,都需要进行大量的研究工作。
很多宠物主人之所以迟迟没有出行,是因为他们担心携宠物旅游的体验会不会很糟糕,但同时他们又不想把宠物单独留在家里。因为舍不得宠物的缘故,很多人“好几年才旅游一次”,还有三分之一的人甚至为了携宠出行难而改变了旅游计划。我自己就在尝试带宠物狗出行时遇到过这种情况。
我们不应把携宠物出行视作畏途,而是应该号召旅游业的更多商家接纳携宠物出行者。另一方面,随着旅游业的竞争持续加剧,如果酒店、餐厅和旅行社等真的能给宠物主人带来好的体验,这也有助于他们在竞争中脱颖而出。
宠物友好型旅游的商业利益
很多宠物主人不惜给宠物买玩具、买高价狗粮甚至是生日蛋糕,而且这种现象还愈演愈烈。全球宠物护理市场预计将从2024年的2593.7亿美元增长到2032年的4277.5亿美元。因此,他们想必也会愿意花大价钱,选择一家能够真正欢迎宠物的酒店。
现在全球有不少连锁酒店都对宠物敞开了大门,愿意给游客和他们的宠物营造宾至如归的感觉。美国和加拿大的一些酒店还提供了宠物医疗、宠物护理等服务。
这些服务可以大大提高宠物主人对酒店品牌的忠诚度,并且增加客人的回头率,提高客人在网上写好评的可能性。宠物友好型旅游也是提高淡季入住率的一个好策略,因为在淡季,不论是城市还是乡村的旅游景点,都会更适合你带着宠物一边散步,一边呼吸新鲜空气。
随着市场供给逐渐跟上需求,我们还可以预见,以后为携宠物旅行的旅游项目将越来越多,包括徒步旅行、周末训宠活动、生态度假、水疗日等等。
通过线上渠道吸引养宠人
当今世界,上到九十九,下到小朋友,生活都离不开网络和手机,养宠人也是如此。他们在决定带宠物去哪旅行时,必然会先在网上看看网友的评价。通过这些线上渠道,我们可以帮助他们省去在规划行程上所花的时间,将精力集中在享受旅行的体验上。
人工智能技术正在创造一个高效便捷、无缝衔接和充满个性化体验的新时代。我们已经可以通过一个全天候的聊天机器人,将人们与附近的宠物诊所和宠物商店等联系起来。在倾听宠物主人的意见后,我们还与旅游运营商合作,利用AI技术构建个性化的旅行路线。这也是构建线上宠物友好型社区,和向新一代“时刻在线”的宏物主进行辐射的一种重要工具。
旅游业和宠物业有责任进行创新和合作,共同为宠物友好型旅游制定新标准。当你与宠物共享生活的乐趣时,你当然也会时不时地想带他们一起旅行。而对于餐厅和酒店来说,支持和欢迎宠物友好型旅游,将是他们发展的必然需要。
我们必须团结起来,为宠物创造一个更美好的世界,让依宠物旅行变得尽可能有趣、方便和包容,为宠物与他们的主人创造终生难忘的回忆。这才是养宠物的意义所在。(财富中文网)
译者:朴成奎
现养宠物的人越来越多了。2024年,美国大约66%的家庭都养了宠物。因此,养宠物的人也越来越希望他们的宠物走到哪儿都能受到欢迎——不管是在他们生活的小区,还是在工作场所,甚至是在旅行中。
去年,光是在美国,“带宠物旅行”在谷歌上的搜索次数就超过了1900万次。65%的宠物主人表示,他们明年有可能会带着宠物一起旅游。携宠物出行可以让旅途变得更加快乐,但同时也要进行一些额外的规划。不管是看网友点评,还是确认酒店是否真的欢迎宠物入住,总之,你在网上下单之前,都需要进行大量的研究工作。
很多宠物主人之所以迟迟没有出行,是因为他们担心携宠物旅游的体验会不会很糟糕,但同时他们又不想把宠物单独留在家里。因为舍不得宠物的缘故,很多人“好几年才旅游一次”,还有三分之一的人甚至为了携宠出行难而改变了旅游计划。我自己就在尝试带宠物狗出行时遇到过这种情况。
我们不应把携宠物出行视作畏途,而是应该号召旅游业的更多商家接纳携宠物出行者。另一方面,随着旅游业的竞争持续加剧,如果酒店、餐厅和旅行社等真的能给宠物主人带来好的体验,这也有助于他们在竞争中脱颖而出。
宠物友好型旅游的商业利益
很多宠物主人不惜给宠物买玩具、买高价狗粮甚至是生日蛋糕,而且这种现象还愈演愈烈。全球宠物护理市场预计将从2024年的2593.7亿美元增长到2032年的4277.5亿美元。因此,他们想必也会愿意花大价钱,选择一家能够真正欢迎宠物的酒店。
现在全球有不少连锁酒店都对宠物敞开了大门,愿意给游客和他们的宠物营造宾至如归的感觉。美国和加拿大的一些酒店还提供了宠物医疗、宠物护理等服务。
这些服务可以大大提高宠物主人对酒店品牌的忠诚度,并且增加客人的回头率,提高客人在网上写好评的可能性。宠物友好型旅游也是提高淡季入住率的一个好策略,因为在淡季,不论是城市还是乡村的旅游景点,都会更适合你带着宠物一边散步,一边呼吸新鲜空气。
随着市场供给逐渐跟上需求,我们还可以预见,以后为携宠物旅行的旅游项目将越来越多,包括徒步旅行、周末训宠活动、生态度假、水疗日等等。
通过线上渠道吸引养宠人
当今世界,上到九十九,下到小朋友,生活都离不开网络和手机,养宠人也是如此。他们在决定带宠物去哪旅行时,必然会先在网上看看网友的评价。通过这些线上渠道,我们可以帮助他们省去在规划行程上所花的时间,将精力集中在享受旅行的体验上。
人工智能技术正在创造一个高效便捷、无缝衔接和充满个性化体验的新时代。我们已经可以通过一个全天候的聊天机器人,将人们与附近的宠物诊所和宠物商店等联系起来。在倾听宠物主人的意见后,我们还与旅游运营商合作,利用AI技术构建个性化的旅行路线。这也是构建线上宠物友好型社区,和向新一代“时刻在线”的宏物主进行辐射的一种重要工具。
旅游业和宠物业有责任进行创新和合作,共同为宠物友好型旅游制定新标准。当你与宠物共享生活的乐趣时,你当然也会时不时地想带他们一起旅行。而对于餐厅和酒店来说,支持和欢迎宠物友好型旅游,将是他们发展的必然需要。
我们必须团结起来,为宠物创造一个更美好的世界,让依宠物旅行变得尽可能有趣、方便和包容,为宠物与他们的主人创造终生难忘的回忆。这才是养宠物的意义所在。(财富中文网)
译者:朴成奎
Pet ownership is on the rise, with 66% of U.S. households owning a pet in 2024. As a result, pet parents are rightly demanding a better world for their animal companions in which they are welcomed everywhere—in their communities, their places of work, and increasingly, on their travels.
Last year, pet travel was the subject of over 19 million Google searches in the U.S. alone, with 65% of pet parents saying they’re likely to travel with their pets in the next year. Traveling with our beloved pets can make trips more joy-filled, but it also comes with an extra layer of planning. From reading reviews to ensuring a hotel understands what it means to be pet-friendly, there’s a lot of research that needs to happen before hitting the “Book Now” button.
In fact, we know that many pet parents curb their travel aspirations because they’re concerned about the experience of bringing their pets along, but also don’t want to leave them behind. Many only take a vacation “once every few years” or less because of pets, while a third have actually altered travel plans because of difficulty traveling with them. I’ve experienced this myself when trying to see where I can take my dog Bella on a trip.
Rather than seeing pet travel as a hindrance, we need to rally more hospitality businesses to embrace pet parents. As competition grows, pet-friendly experiences can help hotels, restaurants, and even tour operators distinguish themselves from the pack.
The business benefits of being pet-friendly
We know that pet parents love to spoil their animal companions with birthday cakes, toys, and food—and this shows no signs of slowing. The global pet care market is expected to grow from $259.37 billion in 2024 to $427.75 billion by 2032. So, it comes as no surprise that they’d be willing to splash out on a hotel that goes the extra mile for their cat or dog with pet-friendly policies.
Many hotel chains across the globe have opened their doors to create a home away from home for travelers and their pets, with some hotels in the U.S. and Canada offering on-demand pet health, wellness, and behavioral support resources.
This kind of hospitality can go a long way toward building loyalty, which increases the possibility that guests will book again and share their experiences online. Pet-friendly getaways can also be an excellent tactic to increase occupancy out of season when both city and rural destinations can become more welcoming for tranquil walks and fresh-air adventures.
As supply gradually catches up with demand, we can also expect to see an uptick in customized adventures for people to enjoy with their pets, including walking tours, training weekends, eco breaks, spa days, and more.
Meeting pet parents on digital channels
Today’s pet parents are operating in a digital world and using technology to access the information they need at the swipe of a screen. It’s the same group who read every review of where they can take their pets. By enhancing the tools they already use, we can help take the work out of planning and refocus their energy on enjoying the experience.
AI, for example, is already shaping a new era of quick, seamless, and personalized experiences through 24-7 chatbots that connect people to nearby vet clinics, shops to buy food, and more. By listening to pet parents, we’ve collaborated with travel operators to use AI to create personalized travel itineraries—a vital tool in building digital pet-friendly communities and reaching the “always connected” pet parent of today.
The travel and pet industries have a responsibility to innovate and collaborate to set a new standard for pet-friendly travel. When you share your life with a four-legged friend, it’s natural to want to take them away with you. And for restaurants and hotels, there is a clear business imperative in opening your doors to support and celebrate the future of pet-friendly travel.
We must band together to ensure a better world for pets, making traveling with them as fun, accessible, and inclusive as possible, while also helping pets and travelers create lifelong memories. After all, that’s what being a pet parent is all about.