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开市客80美元“末日桶”:食物保质期长达25年

SEAMUS WEBSTER
2024-07-22

开市客(Costco)最近七年来首次提高了会员价格,但你仍然可以花1.5美元买到热狗加饮料套餐。

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图片来源:JUSTIN SULLIVAN—GETTY IMAGES

在经济不稳定的汪洋大海中,开市客一直是一座灯塔。四十年来,它的热狗加饮料套餐一直保持1.50美元的售价。同样令人欣慰的还有这家批发商的5美元烤鸡,即一份三磅(约合1.4千克)重的即食餐,只需花费低于纽约市大多数酒吧一杯啤酒的价格就能享用晚餐。

但最近的迹象表明,就连开市客也在逆流而上。本月早些时候,该公司新任财务总监宣布,该公司七年来将首次提高会员价格,基本会员计划价格上调5美元,高级会员价格上调10美元。

如今,这家大宗零售商又一次表明自然秩序受到了严重扰乱:一种包含150份餐食的新“末日桶”已经在网上和商店推出,里面的食物保质期长达25年。

这款名为“备用应急食品桶”(Readywise Emergency Food Bucket)在开市客网站上有售,售价80美元,内含25280卡路里的冻干食品,可应对未来二十五年的任何情况。该桶里有80份主菜、30份早餐和40份饮料,包括白汁意大利面、照烧饭和“土豆鸡肉味”馅饼等各种食物。

该产品说明写道:“这不仅是临时解决方案,更是长期解决方案。无论未来发生什么情况,该食品桶都是你致力于确保自己和亲人得到照顾的具体表现。"

烹饪书作家杰弗里·艾斯纳(Jeffrey Eisner)在Instagram上有一个很受欢迎的美食主页,他在自己的账户上发布了一段视频,介绍了这款应急食品桶。这篇帖子获得了近5万个赞,并在评论区引发了无限的玩笑。

有人评论道:“我的意思是,在通货膨胀的情况下,我可能会在完成学业的同时购买这款应急食品桶供日常生活需要。”

另一位用户说:"开市客知道些什么吗?”

尽管末日关怀套餐已成为表情包,但该应急食品桶背后的公司却是极其认真的。据开市客网站介绍,该公司出售一系列应急食品。其产品种类繁多,从几美元的单份餐食加速溶咖啡包到价值超过1万美元、包含4320份餐食的长期食品储藏包。

开市客的网站上写道:“无论是自然灾害、停电、内乱还是意外危机,该应急食品桶都能保证你获得营养美味的食物,这会让一切变得与众不同。”(财富中文网)

译者:中慧言-王芳

在经济不稳定的汪洋大海中,开市客一直是一座灯塔。四十年来,它的热狗加饮料套餐一直保持1.50美元的售价。同样令人欣慰的还有这家批发商的5美元烤鸡,即一份三磅(约合1.4千克)重的即食餐,只需花费低于纽约市大多数酒吧一杯啤酒的价格就能享用晚餐。

但最近的迹象表明,就连开市客也在逆流而上。本月早些时候,该公司新任财务总监宣布,该公司七年来将首次提高会员价格,基本会员计划价格上调5美元,高级会员价格上调10美元。

如今,这家大宗零售商又一次表明自然秩序受到了严重扰乱:一种包含150份餐食的新“末日桶”已经在网上和商店推出,里面的食物保质期长达25年。

这款名为“备用应急食品桶”(Readywise Emergency Food Bucket)在开市客网站上有售,售价80美元,内含25280卡路里的冻干食品,可应对未来二十五年的任何情况。该桶里有80份主菜、30份早餐和40份饮料,包括白汁意大利面、照烧饭和“土豆鸡肉味”馅饼等各种食物。

该产品说明写道:“这不仅是临时解决方案,更是长期解决方案。无论未来发生什么情况,该食品桶都是你致力于确保自己和亲人得到照顾的具体表现。"

烹饪书作家杰弗里·艾斯纳(Jeffrey Eisner)在Instagram上有一个很受欢迎的美食主页,他在自己的账户上发布了一段视频,介绍了这款应急食品桶。这篇帖子获得了近5万个赞,并在评论区引发了无限的玩笑。

有人评论道:“我的意思是,在通货膨胀的情况下,我可能会在完成学业的同时购买这款应急食品桶供日常生活需要。”

另一位用户说:"开市客知道些什么吗?”

尽管末日关怀套餐已成为表情包,但该应急食品桶背后的公司却是极其认真的。据开市客网站介绍,该公司出售一系列应急食品。其产品种类繁多,从几美元的单份餐食加速溶咖啡包到价值超过1万美元、包含4320份餐食的长期食品储藏包。

开市客的网站上写道:“无论是自然灾害、停电、内乱还是意外危机,该应急食品桶都能保证你获得营养美味的食物,这会让一切变得与众不同。”(财富中文网)

译者:中慧言-王芳

In a sea of economic uncertainty, Costco has long stood out as a lighthouse. In four decades, its hot-dog-and-a-drink combo has stayed glued to a $1.50 price tag. Equally comforting is the wholesaler’s $5 rotisserie chicken—a three-pound ready-to-go meal that puts dinner on the table for less than the price of a beer in most New York City bars.

But recent signs have indicated that even Costco might be fighting against the current. Earlier this month, its new finance chief announced the company was raising its member prices for the first time in seven years—a $5 increase for its basic plan and a $10 bump to its executive membership.

Now, the bulk retailer is giving another indication of a serious disturbance in the natural order: a new 150-meal “apocalypse bucket,” lasting up to 25 years that’s appeared online and in stores.

Available on Costco’s website for $80, the Readywise Emergency Food Bucket includes 25,280 calories of freeze-dried security for whatever the next two-and-a-half decades have to throw at the world. Inside are 80 entrees, 30 breakfasts, and 40 drink servings, with a variety of meals like pasta alfredo, teriyaki rice, and “potatoes and chicken flavored” pot pie.

“This assortment isn’t just a temporary fix—it’s a long-term solution. It’s a tangible expression of your dedication to ensuring you and your loved ones are cared for, no matter what lies ahead,” the product description reads.

Jeffrey Eisner, a cookbook author with a popular food page on Instagram, featured the bucket in a video on his account. The post has received almost 50,000 likes and prompted a seemingly infinite supply of jokes in the comment section.

“I mean with this inflation I just may go buy those for regular life while finishing school,” one person commented.

“Does Costco know something?” another user said.

Although the doomsday care package has become something of a meme, the company behind the bucket is dead serious. Readwise sells a whole range of emergency food supplies, according to its website. Its products range from single-serving meals and instant coffee packets for a few bucks, to a 4,320 serving, long-term food cache that costs over $10,000.

“Whether it’s a natural disaster, power outage, civil unrest, or unexpected crisis, having reliable access to nutritious and delicious food can make all the difference,” Readwise’s website states.

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