![](https://images1.caifuzhongwen.com/images/attachement/jpg/site1/20240819/080027b692af282d30980d.jpg)
忙于经营价值数十亿美元的企业和管理数百名员工,大多数首席执行官都没有时间去杂货店购物。
但全食超市(Whole Foods Market)首席执行官杰森‧毕寇却选择每周购物14次。
毕寇最近在接受《财富》杂志采访时说:“我几乎每天至少去两次杂货店。”这位公司负责人(其公司总部位于奥斯汀)说,他会在午餐时间会去这家占地8万平方英尺(约合7432平方米)的旗舰店,下班后再回来为晚餐购买新鲜食材。这位自称“美食家”的人会逛奶酪和沙拉吧,经常在Excel表格上列出“详细”的购物清单,为特定食谱做计划。
![](https://images1.caifuzhongwen.com/images/attachement/jpg/site1/20240819/080027b692af282d3f0113.jpg)
毕寇于2022年出任首席执行官,他说:“我碰巧在奥斯汀最好的美食场所之一的楼上工作。”他从标志性创始人约翰·麦基(John Mackey)手中接过了这一职位,麦基担任这一职位长达42年之久,毕寇在经历了近一年的过渡期后接任。亚马逊(Amazon)于2017年以137亿美元收购了这家有机食品杂货连锁店。
现年46岁的毕寇向《财富》杂志介绍了他的日常生活(独家消息),包括“每天至少参加10次会议”、六英里(约合9,66千米)长跑以及每天两次前往全食超市。
![](https://images1.caifuzhongwen.com/images/attachement/jpg/site1/20240819/080027b692af282d3f3415.jpg)
会议间隙,毕寇会在全食超市的沙拉吧尝试新品,他还喜欢用在店里挑选的产品尝试新食谱。
![](https://images1.caifuzhongwen.com/images/attachement/jpg/site1/20240819/080027b692af282d3f7c17.jpg)
他说:“在举办聚会时,我会向奶酪商征求建议,比如如何摆放一个令人印象深刻的奶酪和烤肉板。毕寇非常青睐奶酪和新鲜蔬菜。他7岁开始种菜,父母都在奶牛场长大。他告诉《哈佛商业评论》,他的父亲是一名干酪生产者。
![](https://images1.caifuzhongwen.com/images/attachement/jpg/site1/20240819/080027b692af282d3fc619.jpg)
不过,对毕寇来说,经常光顾全食超市门店不仅仅是为了解决温饱问题和享受20%的员工折扣。他认为这是他事业成功的关键。
定期走访全国各地的全食超市门店,能让他与杂货店的团队成员建立联系,从他们的经验中学习,并收集顾客的实时反馈。毕寇说,他的购物策略有助于他了解业务并“成长为领导者”——这一点在他最近决定大幅降价以安抚对通胀感到厌倦的购物者时就可见一斑。
不过,身临其境的购物之旅并不是帮助毕寇做出明智商业决策的唯一因素。
与星巴克前首席执行官拉克斯曼·纳拉西姆汉(Laxman Narasimhan)花六个月时间当咖啡师以“沉浸”到业务中一样,毕寇也花时间在门店工作,以了解全食超市的运营情况,尤其是在繁忙的假日季节。
毕寇说:“无论我是帮助补充农产品,还是将杂货装袋,抑或是为假日餐取货提供支持,与顾客和团队成员沟通,帮助他们并与他们一起工作总是很有趣的。”
这位首席执行官还告诉《财富》杂志,他曾师从全食超市的屠夫,学习如何切割熟得恰到好处的肋眼牛排和里脊肉,最近还花了一上午的时间与杂货店蛋糕装饰课程的毕业生一起学习糖霜蛋糕的基础知识。
“这对我们所有领导者来说都至关重要。”(财富中文网)
译者:中慧言-王芳
忙于经营价值数十亿美元的企业和管理数百名员工,大多数首席执行官都没有时间去杂货店购物。
但全食超市(Whole Foods Market)首席执行官杰森‧毕寇却选择每周购物14次。
毕寇最近在接受《财富》杂志采访时说:“我几乎每天至少去两次杂货店。”这位公司负责人(其公司总部位于奥斯汀)说,他会在午餐时间会去这家占地8万平方英尺(约合7432平方米)的旗舰店,下班后再回来为晚餐购买新鲜食材。这位自称“美食家”的人会逛奶酪和沙拉吧,经常在Excel表格上列出“详细”的购物清单,为特定食谱做计划。
毕寇于2022年出任首席执行官,他说:“我碰巧在奥斯汀最好的美食场所之一的楼上工作。”他从标志性创始人约翰·麦基(John Mackey)手中接过了这一职位,麦基担任这一职位长达42年之久,毕寇在经历了近一年的过渡期后接任。亚马逊(Amazon)于2017年以137亿美元收购了这家有机食品杂货连锁店。
现年46岁的毕寇向《财富》杂志介绍了他的日常生活(独家消息),包括“每天至少参加10次会议”、六英里(约合9,66千米)长跑以及每天两次前往全食超市。
会议间隙,毕寇会在全食超市的沙拉吧尝试新品,他还喜欢用在店里挑选的产品尝试新食谱。
他说:“在举办聚会时,我会向奶酪商征求建议,比如如何摆放一个令人印象深刻的奶酪和烤肉板。毕寇非常青睐奶酪和新鲜蔬菜。他7岁开始种菜,父母都在奶牛场长大。他告诉《哈佛商业评论》,他的父亲是一名干酪生产者。
不过,对毕寇来说,经常光顾全食超市门店不仅仅是为了解决温饱问题和享受20%的员工折扣。他认为这是他事业成功的关键。
定期走访全国各地的全食超市门店,能让他与杂货店的团队成员建立联系,从他们的经验中学习,并收集顾客的实时反馈。毕寇说,他的购物策略有助于他了解业务并“成长为领导者”——这一点在他最近决定大幅降价以安抚对通胀感到厌倦的购物者时就可见一斑。
不过,身临其境的购物之旅并不是帮助毕寇做出明智商业决策的唯一因素。
与星巴克前首席执行官拉克斯曼·纳拉西姆汉(Laxman Narasimhan)花六个月时间当咖啡师以“沉浸”到业务中一样,毕寇也花时间在门店工作,以了解全食超市的运营情况,尤其是在繁忙的假日季节。
毕寇说:“无论我是帮助补充农产品,还是将杂货装袋,抑或是为假日餐取货提供支持,与顾客和团队成员沟通,帮助他们并与他们一起工作总是很有趣的。”
这位首席执行官还告诉《财富》杂志,他曾师从全食超市的屠夫,学习如何切割熟得恰到好处的肋眼牛排和里脊肉,最近还花了一上午的时间与杂货店蛋糕装饰课程的毕业生一起学习糖霜蛋糕的基础知识。
“这对我们所有领导者来说都至关重要。”(财富中文网)
译者:中慧言-王芳
Between running billion-dollar businesses and managing hundreds of employees, most chief executives don’t have time for grocery shopping.
But Whole Foods Market CEO Jason Buechel opts to shop 14 times a week.
“I pretty much am in the grocery store at least twice a day, every single day,” Buechel said in a recent interview with Fortune. The Austin-based company leader said he visits the 80,000-square-foot flagship store around lunchtime and returns after work to buy fresh ingredients for dinner. The self-proclaimed “foodie” browses the cheeses and checks out the salad bar, often drafting “detailed” shopping lists on an Excel sheet to plan for a specific recipe.
“I happen to work above one of the best places to eat in Austin,” said Buechel, who became CEO in 2022. He took over the role from iconic founder John Mackey, who held it for 42 years before Buechel stepped in after a nearly yearlong transition period. Amazon purchased the organic grocery chain for $13.7 billion in 2017.
The 46-year-old gave Fortune an exclusive glimpse into his daily routine, consisting of a “minimum of 10 meetings per day,” six-mile runs, and twice-daily trips to Whole Foods Market.
Between meetings, Buechel noshes on creations from Whole Foods Market’s salad bar, and he loves to experiment with new recipes from products he picks up around the store.
“I can’t host a party without asking our cheesemongers for their recommendations on putting together an impressive cheese and charcuterie board,” he said. Buechel has a deep affinity for fromage and fresh vegetables. He started gardening at age 7, and both his parents grew up on dairy farms. His father was a cheesemaker, Buechel told Harvard Business Review.
But frequenting Whole Foods Market stores is more than just about sustenance and availing himself of the 20% staff discount for Buechel. He credits it as the key to his business success.
Regular visits to Whole Foods Market stores around the country allow him to connect with the grocer’s team members, learn from their experiences, and gather real-time feedback from customers. Buechel says his shopping strategy helps him understand the business and “grow as a leader”—evident in his recent decision to slash prices to appease inflation-weary shoppers.
But immersive grocery trips aren’t the only thing that helps Buechel make smart business moves.
Similar to former Starbucks CEO Laxman Narasimhan, who spent six months as a barista to “immerse” himself in the business, Buechel spends his time working in the stores to understand what’s working at Whole Foods—especially during the busy holiday season.
“Whether I’m helping restock produce to bagging groceries, to helping support the pickup of holiday meals, it’s always fun to connect with our customers and our team members, and help and work with them,” Buechel said.
The CEO also told Fortune he trained under a Whole Foods Market butcher to learn how to cut the perfectly aged ribeye steak and tenderloin, and recently spent a morning with a graduate of the grocer’s cake decorating program to understand the basics of icing cakes.
“It’s so important for all of us as leaders.”