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英伟达激进销售策略引起美国司法部关注

Will Daniel
2024-09-09

科技界对英伟达策略的不满似乎确实普遍存在。

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2024年9月3日,加利福尼亚州旧金山,英伟达CEO黄仁勋到场观看旧金山巨人与亚利桑那响尾蛇即将于甲骨文球场上演的比赛。图片来源:Lachlan Cunningham/Getty Images

作为最受投资者青睐的AI企业,英伟达最近几周可谓如履薄冰。出于对一系列问题(该公司高高在上的估值、反垄断监管机构再添压力、AI热潮能持续多以及美国经济放缓的影响)的担忧,即便这家芯片制造商最忠实的支持者,也难免产生些许恐慌情绪。

8月19日以来,英伟达股价已下跌约18%,其中最大单日跌幅(9.5%)出现在9月3日,当日市值蒸发达到创纪录的2790亿美元。

就在英伟达刚度过“黑暗交易日”后,彭博社(Bloomberg)报道称,美国司法部(DOJ)将加强对该公司的反垄断调查。彭博社援引不愿具名知情人士透露,司法部官员已向英伟达和其他相关公司发出传票,其中包括“具有法律约束力的要求,责成收到传票者按要求提供信息”。传票通常在对被调查公司提出正式指控前发出。

据彭博社援引知情人士消息称,司法部官员对英伟达增加客户转投新供应商难度、惩罚不愿仅使用其AI芯片的客户的行为表示了担忧。在竞争对手对英伟达的定价策略提出类似指控后,司法部在7月份开始了对英伟达的调查,最早进行相关报道的是《The Information》。

英伟达在给《财富》杂志的一份声明中称,其“纯凭实力取胜”,客户可以自由选择最适合自己的解决方案,并补充说其一直“严格”遵守各项法律法规。

有该公司代表补充称:“我们向美国司法部进行了问询,但并未收到传票。不过,我司很乐意回答监管机构就我们公司业务提出的任何问题。”

话虽如此,但科技界对英伟达策略的不满似乎确实普遍存在。

技术分析与咨询公司Moor Insights & Strategy的总裁兼首席分析师帕特里克·穆尔海德告诉《财富》杂志:“英伟达所有的竞争对手都向我表达过对该公司的不满。我就不点名了,但你们应该能想到他们可能是哪些公司”。

他补充说:“英伟达的客户没报怨过英伟达的策略,但确实说过希望能有,怎么说的来着,叫更‘平衡的供应链’。”

据彭博社报道,英伟达今年4月对RunAI(AI计算软件提供商)的收购案也已引起司法部的密切关注。有人担心,此次收购将进一步加强英伟达对整个AI芯片供应链的控制,使其客户更难改用其竞争对手的产品。

总体而言,穆尔海德认为英伟达最终可能会迎来“一场极为严密的调查”,可能会使其业务发展有所放缓,迫使该公司开放部分软件平台,供竞争对手使用,或最终面临巨额罚款。

他警告说:“我之所以这么说,有几个原因,首先,从技术上讲,英伟达是一家垄断企业。其次,AI对当今乃至未来的社会、经济和商业都非常重要。因此这是一个极为热门的(问题)。也就这意味着监管机构有极大的动力去采取一些行动。”

那么,英伟达是垄断企业吗?

英伟达控制着攸关AI发展的下一代芯片约90%的市场份额,此外,该公司近年来还在垂直整合方面取得了长足进展,不再仅仅是一家芯片公司,更已成为“AI平台企业”。

在许多专家看来,坐拥如此令人瞠目的市场份额增长,同时还拥有成套的软、硬件AI产品,英伟达无疑已经具备垄断地位,但司法部需要证明的不仅仅是这些。

穆尔海德指出:“垄断并不违法。但如果利用垄断地位去打压竞争、损害消费者权益,那就违法了。”

搭售协议,即卖方将一种产品与另一种产品捆绑销售,是英伟达涉嫌滥用垄断地位的方式之一。根据司法部的说法,此类协议(也称为“配套销售”)在一些情况下可能并不违法,但有关机构可以依据反垄断相关法律的4项条款对其合法性提出质疑。

1890年通过的《谢尔曼反托拉斯法》(Sherman Antitrust Act)在第一条、第二条明确禁止“限制交易”的行为,并规定“垄断”非法,可以作为对前述搭售协议提出质疑的依据。同样,司法部也可将1914年通过的《克莱顿反托拉斯法》(Clayton Antitrust Act)第三条(禁止“大幅削弱竞争”的行为)或1914年通过的《联邦贸易委员会法》(Federal Trade Commission Act)第五条(禁止“不公平竞争”)作为质疑依据。

英伟达竞争对手、AI芯片制造商Tenstorrent的首席执行官吉姆·凯勒今年8月在接受《The Information》采访时表示,在他看来,英伟达的销售策略并不违法,但他承认客户常“感觉有一股压力推着自己不得不购买英伟达的网络设备,觉得只有这样才能保证自己能买到该公司备受追捧的服务器芯片”。

虽然司法部正在调查有关搭售协议的指控,但他们很可能必须证明“搭售”行为的实现并非仅靠压力,而是有正式合同提出了相应要求。

但科技研究与咨询公司Info-Tech Research Group的业务主管兼首席研究总监斯科特·比克利认为,司法部很难实现这一目标。他指出,一直以来,半导体行业都是按双方事先协商同意签订的合同依据分配计划进行的分配,目前尚无企业指控英伟达有违反合同约定的行为。

他解释说:“当然,他们会努力推销自己的设备,可能会说自己设备的兼容性更好,在英伟达机架上使用英伟达芯片能获得更好的体验,诸如此类。但据我了解,以及从我听到的消息来看,他们并没有做出强制要求。他们会‘强烈推荐’,但也允许大客户在数据中心设计中使用客户自己的设备和硬件。”

比克利认为,搭售协议在很大程度上是英伟达在与其极具影响力且实力强劲的科技巨头客户争夺定价权,在这一行业,目前几乎没有多少像样的竞争。

他说:“我不认为英伟达有什么违法行为,至少在表面上看没有。我认为,他们只是恰好在一个无人能与其匹敌的领域成为了唯一的强者罢了。”

司法部还可能以使用排他性回扣为由对英伟达展开反垄断调查。穆尔海德解释说:“(有人会对客户说)除非你拒绝购买竞争对手的产品,不然我就不会给你这个好价格。这就是排他性定价,而不是‘以量定价’。如果你拥有垄断地位,你就不能这样做。”

英伟达的软件平台CUDA可能也会受到严密调查。CUDA在从低级驱动程序到GenAI模型的各个方面均有应用,并且未向AMD或英特尔等英伟达的竞争对手开放。

穆尔海德解释说:“听着,如果你不是垄断企业,那没事。但如果拥有垄断地位,大家在看这个问题的时候可能会觉得,‘你更想要的其实是控制市场,对么?’如果是这样,考虑到你的影响力如此之大,那么即便对方是你的竞争对手,你也得把这些东西对其进行开放。”

不过,比克利仍然认为,英伟达只是将其技术优势用在了提升利润和市场份额上,并未用于打压竞争行为。在他看来,如果试图处罚、拆散英伟达或减缓英伟达的发展速度,只会阻碍AI的发展。

“我们需要的其实是一些优秀的老式创新”,比克利认为,“就是推动其他企业推出竞争产品和技术,从英伟达吸走一些投资。”

司法部调查对英伟达的潜在影响

专家表示,如果司法部通过调查发现英伟达确实存在违反反垄断法的行为,该公司或将迎来严峻挑战。但即使该芯片制造商未有任何违规行为,其业务运营也可能因调查而放缓,至少是略有放缓。

穆尔黑德解释说:“无论是谁,只要被司法部盯上,发展都会受到影响,”他把这比作在油箱里放沙子,“你得配个律师来对定价进行审批,还必须让律师参加通常不会有律师参加的会议”。

在最坏的情况下,英伟达可能还会被迫向竞争对手开放其CUDA软件平台,导致竞争进一步加剧。穆尔海德解释说:“和苹果当年被迫开放应用商店、微软被迫开放IE浏览器API一样,英伟达可能也会面临类似局面,从而让AMD、英特尔等公司……能够在平等的基础上利用 CUDA。”

如果司法部能够证明英伟达确实存在违法行为,那么后者可能还将需要支付巨额罚款,而且可能不仅是在美国如此。穆尔海德说:“我相信这种情况会蔓延到欧盟、韩国、日本,可能还有中国台湾,中国大陆可能不会这样做,而这又会让审查变得更加严格。但从本质上讲,其实还是罚款。”

不过,穆尔海德和比克利都不认为这些罚款会对英伟达的业务造成重大影响,这主要是因为该公司拥有明显的技术优势,同时营收仍在大幅增长。两位专家还指出,司法部的调查需要数月甚至数年才能完成。

比克利说:“无论这件事如何收场,英伟达该赚的钱都不会少赚一分,到时候无论要罚多少钱,对英伟达来说都是九牛一毛。我认为这种罚款根本不会对英伟达及其收益和财务状况产生任何实质性影响。”

尽管投资者对有关调查的消息反应消极,但比克利也不认为司法部的调查能取得成功。他说:“我觉得他们没办法裁定英伟达存在反竞争行为,而且我认为这件事不会产生太大影响。”(财富中文网)

译者:梁宇

审校:夏林

作为最受投资者青睐的AI企业,英伟达最近几周可谓如履薄冰。出于对一系列问题(该公司高高在上的估值、反垄断监管机构再添压力、AI热潮能持续多以及美国经济放缓的影响)的担忧,即便这家芯片制造商最忠实的支持者,也难免产生些许恐慌情绪。

8月19日以来,英伟达股价已下跌约18%,其中最大单日跌幅(9.5%)出现在9月3日,当日市值蒸发达到创纪录的2790亿美元。

就在英伟达刚度过“黑暗交易日”后,彭博社(Bloomberg)报道称,美国司法部(DOJ)将加强对该公司的反垄断调查。彭博社援引不愿具名知情人士透露,司法部官员已向英伟达和其他相关公司发出传票,其中包括“具有法律约束力的要求,责成收到传票者按要求提供信息”。传票通常在对被调查公司提出正式指控前发出。

据彭博社援引知情人士消息称,司法部官员对英伟达增加客户转投新供应商难度、惩罚不愿仅使用其AI芯片的客户的行为表示了担忧。在竞争对手对英伟达的定价策略提出类似指控后,司法部在7月份开始了对英伟达的调查,最早进行相关报道的是《The Information》。

英伟达在给《财富》杂志的一份声明中称,其“纯凭实力取胜”,客户可以自由选择最适合自己的解决方案,并补充说其一直“严格”遵守各项法律法规。

有该公司代表补充称:“我们向美国司法部进行了问询,但并未收到传票。不过,我司很乐意回答监管机构就我们公司业务提出的任何问题。”

话虽如此,但科技界对英伟达策略的不满似乎确实普遍存在。

技术分析与咨询公司Moor Insights & Strategy的总裁兼首席分析师帕特里克·穆尔海德告诉《财富》杂志:“英伟达所有的竞争对手都向我表达过对该公司的不满。我就不点名了,但你们应该能想到他们可能是哪些公司”。

他补充说:“英伟达的客户没报怨过英伟达的策略,但确实说过希望能有,怎么说的来着,叫更‘平衡的供应链’。”

据彭博社报道,英伟达今年4月对RunAI(AI计算软件提供商)的收购案也已引起司法部的密切关注。有人担心,此次收购将进一步加强英伟达对整个AI芯片供应链的控制,使其客户更难改用其竞争对手的产品。

总体而言,穆尔海德认为英伟达最终可能会迎来“一场极为严密的调查”,可能会使其业务发展有所放缓,迫使该公司开放部分软件平台,供竞争对手使用,或最终面临巨额罚款。

他警告说:“我之所以这么说,有几个原因,首先,从技术上讲,英伟达是一家垄断企业。其次,AI对当今乃至未来的社会、经济和商业都非常重要。因此这是一个极为热门的(问题)。也就这意味着监管机构有极大的动力去采取一些行动。”

那么,英伟达是垄断企业吗?

英伟达控制着攸关AI发展的下一代芯片约90%的市场份额,此外,该公司近年来还在垂直整合方面取得了长足进展,不再仅仅是一家芯片公司,更已成为“AI平台企业”。

在许多专家看来,坐拥如此令人瞠目的市场份额增长,同时还拥有成套的软、硬件AI产品,英伟达无疑已经具备垄断地位,但司法部需要证明的不仅仅是这些。

穆尔海德指出:“垄断并不违法。但如果利用垄断地位去打压竞争、损害消费者权益,那就违法了。”

搭售协议,即卖方将一种产品与另一种产品捆绑销售,是英伟达涉嫌滥用垄断地位的方式之一。根据司法部的说法,此类协议(也称为“配套销售”)在一些情况下可能并不违法,但有关机构可以依据反垄断相关法律的4项条款对其合法性提出质疑。

1890年通过的《谢尔曼反托拉斯法》(Sherman Antitrust Act)在第一条、第二条明确禁止“限制交易”的行为,并规定“垄断”非法,可以作为对前述搭售协议提出质疑的依据。同样,司法部也可将1914年通过的《克莱顿反托拉斯法》(Clayton Antitrust Act)第三条(禁止“大幅削弱竞争”的行为)或1914年通过的《联邦贸易委员会法》(Federal Trade Commission Act)第五条(禁止“不公平竞争”)作为质疑依据。

英伟达竞争对手、AI芯片制造商Tenstorrent的首席执行官吉姆·凯勒今年8月在接受《The Information》采访时表示,在他看来,英伟达的销售策略并不违法,但他承认客户常“感觉有一股压力推着自己不得不购买英伟达的网络设备,觉得只有这样才能保证自己能买到该公司备受追捧的服务器芯片”。

虽然司法部正在调查有关搭售协议的指控,但他们很可能必须证明“搭售”行为的实现并非仅靠压力,而是有正式合同提出了相应要求。

但科技研究与咨询公司Info-Tech Research Group的业务主管兼首席研究总监斯科特·比克利认为,司法部很难实现这一目标。他指出,一直以来,半导体行业都是按双方事先协商同意签订的合同依据分配计划进行的分配,目前尚无企业指控英伟达有违反合同约定的行为。

他解释说:“当然,他们会努力推销自己的设备,可能会说自己设备的兼容性更好,在英伟达机架上使用英伟达芯片能获得更好的体验,诸如此类。但据我了解,以及从我听到的消息来看,他们并没有做出强制要求。他们会‘强烈推荐’,但也允许大客户在数据中心设计中使用客户自己的设备和硬件。”

比克利认为,搭售协议在很大程度上是英伟达在与其极具影响力且实力强劲的科技巨头客户争夺定价权,在这一行业,目前几乎没有多少像样的竞争。

他说:“我不认为英伟达有什么违法行为,至少在表面上看没有。我认为,他们只是恰好在一个无人能与其匹敌的领域成为了唯一的强者罢了。”

司法部还可能以使用排他性回扣为由对英伟达展开反垄断调查。穆尔海德解释说:“(有人会对客户说)除非你拒绝购买竞争对手的产品,不然我就不会给你这个好价格。这就是排他性定价,而不是‘以量定价’。如果你拥有垄断地位,你就不能这样做。”

英伟达的软件平台CUDA可能也会受到严密调查。CUDA在从低级驱动程序到GenAI模型的各个方面均有应用,并且未向AMD或英特尔等英伟达的竞争对手开放。

穆尔海德解释说:“听着,如果你不是垄断企业,那没事。但如果拥有垄断地位,大家在看这个问题的时候可能会觉得,‘你更想要的其实是控制市场,对么?’如果是这样,考虑到你的影响力如此之大,那么即便对方是你的竞争对手,你也得把这些东西对其进行开放。”

不过,比克利仍然认为,英伟达只是将其技术优势用在了提升利润和市场份额上,并未用于打压竞争行为。在他看来,如果试图处罚、拆散英伟达或减缓英伟达的发展速度,只会阻碍AI的发展。

“我们需要的其实是一些优秀的老式创新”,比克利认为,“就是推动其他企业推出竞争产品和技术,从英伟达吸走一些投资。”

司法部调查对英伟达的潜在影响

专家表示,如果司法部通过调查发现英伟达确实存在违反反垄断法的行为,该公司或将迎来严峻挑战。但即使该芯片制造商未有任何违规行为,其业务运营也可能因调查而放缓,至少是略有放缓。

穆尔黑德解释说:“无论是谁,只要被司法部盯上,发展都会受到影响,”他把这比作在油箱里放沙子,“你得配个律师来对定价进行审批,还必须让律师参加通常不会有律师参加的会议”。

在最坏的情况下,英伟达可能还会被迫向竞争对手开放其CUDA软件平台,导致竞争进一步加剧。穆尔海德解释说:“和苹果当年被迫开放应用商店、微软被迫开放IE浏览器API一样,英伟达可能也会面临类似局面,从而让AMD、英特尔等公司……能够在平等的基础上利用 CUDA。”

如果司法部能够证明英伟达确实存在违法行为,那么后者可能还将需要支付巨额罚款,而且可能不仅是在美国如此。穆尔海德说:“我相信这种情况会蔓延到欧盟、韩国、日本,可能还有中国台湾,中国大陆可能不会这样做,而这又会让审查变得更加严格。但从本质上讲,其实还是罚款。”

不过,穆尔海德和比克利都不认为这些罚款会对英伟达的业务造成重大影响,这主要是因为该公司拥有明显的技术优势,同时营收仍在大幅增长。两位专家还指出,司法部的调查需要数月甚至数年才能完成。

比克利说:“无论这件事如何收场,英伟达该赚的钱都不会少赚一分,到时候无论要罚多少钱,对英伟达来说都是九牛一毛。我认为这种罚款根本不会对英伟达及其收益和财务状况产生任何实质性影响。”

尽管投资者对有关调查的消息反应消极,但比克利也不认为司法部的调查能取得成功。他说:“我觉得他们没办法裁定英伟达存在反竞争行为,而且我认为这件事不会产生太大影响。”(财富中文网)

译者:梁宇

审校:夏林

Investors’ favorite AI play, Nvidia, has been on thin ice in recent weeks. Concerns about its rich valuation, new pressure from antitrust regulators, the sustainability of the AI boom, and the impact of the slowing U.S. economy have spooked even some of the chipmaker’s most ardent defenders.

Nvidia stock has dropped roughly 18% since Aug. 19, with the majority of the damage coming after a 9.5% plunge on Tuesday that erased a record $279 billion in market cap.

Just after the dark day of trading for Nvidia, Bloomberg reported that the U.S Department of Justice (DOJ) has ramped up its antitrust probe against the company. DOJ officials reportedly sent a subpoena to Nvidia, and other involved companies, which includes “legally binding requests that oblige recipients to provide information,” according to unnamed Bloomberg sources familiar with the matter. Subpoenas often precede the filing of a formal complaint against a company under investigation.

DOJ officials have expressed concern that Nvidia makes it difficult for its customers to switch to new suppliers and penalizes those that don’t exclusively use its AI chips, according to Bloomberg’s sources. The DOJ investigation into Nvidia began in July, The Information first reported, after similar allegations from competitors about Nvidia’s pricing strategies.

In a statement to Fortune, Nvidia said that it “wins on merit” and customers are free to choose whatever solution works best for them, adding that the company “scrupulously” adheres to all laws.

“We have inquired with the U.S. Department of Justice and have not been subpoenaed. Nonetheless, we are happy to answer any questions regulators may have about our business,” a representative added.

Still, the tech world’s issues with Nvidia’s tactics certainly seem to be widespread.

“All of Nvidia’s competitors have issued grievances with me. I’m not going to name them, but you can imagine who they might be,” Patrick Moorhead, president and principal analyst at Moor Insights & Strategy, a technology analyst and advisory firm, told Fortune.

“Nvidia’s customers haven’t talked about any of these tactics, but they have talked about the desire to have—what words did they use—a more ‘balanced supply chain,’” he added.

Nvidia’s April acquisition of RunAI, which provides AI computation software, is also under the DOJ’s microscope, per Bloomberg’s report. There are concerns that the purchase will further strengthen Nvidia’s grip on the entire AI chip supply chain, making it more challenging for its customers to switch to competitor’s products.

Overall, Moorhead believes this could end up being “a very serious probe” for Nvidia, which could slow its business slightly, force the company to open up some of its software platform for use by competitors, or, eventually, lead to a significant fine.

“The reason I say that is first of all, technically, Nvidia is a monopoly. Second, AI is super important to society, economics and business today and into the future. So it’s a super hot button [issue]. And that means regulators are super motivated to do something,” he warned.

So, is Nvidia a monopoly?

Nvidia controls roughly 90% of the AI-critical next-generation chip market, and it has made big steps toward vertical integration in recent years, branding itself as not just a chip company but an “AI platform enterprise.”

The impressive market share gains and suite of both software and hardware AI offerings have made Nvidia a monopoly in the view of many experts, but the DOJ will have to prove more than just that.

“It’s not illegal to be a monopoly. It’s illegal—if you’re a monopoly—to squash competition and harm consumers,” Moorhead noted.

Tying agreements, where a seller ties the sale of one product to the purchase of another, are one of the ways Nvidia is allegedly abusing its monopoly power. These agreements, also called “tie-in” sales, are not always illegal, but can be challenged under four provisions of antitrust laws, according to the DOJ.

Both section one and section two of the 1890 Sherman Antitrust Act, which prohibit the “restraint of trade” and make it illegal to “monopolize,” can be used to challenge tying agreements. Similarly, the DOJ could rely on section three of the 1914 Clayton Antitrust Act, which forbids acts that will “substantially lessen competition,” or section five of the 1914 Federal Trade Commission Act, which prohibits “unfair competition.”

Jim Keller, CEO of the AI chipmaker Tenstorrent, an Nvidia competitor, told The Information in August that Nvidia’s sales tactics are not illegal, in his view, but he admitted customers often “feel pressured to buy Nvidia’s networking gear to guarantee themselves access to the company’s vaunted AI server chips.”

While the DOJ is investigating claims of tying agreements, they will likely have to prove that the tying was done with official contracts, rather than merely “pressure.”

But that may be difficult to do, according to Scott Bickley, practice lead and principal research director at Info-Tech Research Group, a tech research and advisory firm. He noted that semiconductors have always been dished out on allocation schedules, with contracts both parties agree to in advance, and Nvidia isn’t being accused of breaching any contracts.

“Of course, they’re going to try to sell their gear—which they will probably say is more compatible, that you’ll get a better quality experience if you run Nvidia chips with Nvidia racks and things like that. But to my understanding, and from what I’m hearing, they haven’t forced that. They’re heavily encouraging it, but they’re allowing their biggest customers to utilize their own gear and their own hardware for their data center designs,” he explained.

Bickley argued that the tying agreement beef is largely a jockeying match for pricing between Nvidia and its very influential and powerful big tech clients in a space with little to no serious competition.

“I don’t think Nvidia’s doing anything—that I can see, at least on the surface—that would be breaking the law,” he said. “I think they’ve just become the 800 pound gorilla in a space where there’s not any other 800 pound gorillas to fight them off at this point.”

The potential use of exclusionary rebates is likely another reason the DOJ could be investigating Nvidia for antitrust violations. “[Those say] I’m only going to give you this good price if you don’t buy the competition. It’s not volume-based pricing, it’s exclusionary-based pricing,” Moorhead explained, noting “you can’t do that if you’re a monopoly.”

Nvidia’s software platform CUDA might also be under the microscope. CUDA is used in everything from low level drivers to generative AI models, and it isn’t open to competitors like AMD or Intel to use.

“Now, if you’re not a monopoly, that’s fine. If you have monopolist powers, people might look at that and say, well, ‘You’re more in the marketplace business, right?” Moorhead said, explaining that: “In that case, you have so much power you have to open this up, even if it’s your competitors.”

Still, Bickley argued that Nvidia is simply utilizing its technology advantage to increase profits and gain market share, rather than engaging in anti-competitive behavior. Attempting to fine, break up, or slow Nvidia would only impede the development of AI in his view.

“What we need is some good, old fashioned innovation,” Bickley argued. “You know, have some other companies come out with competing products and technologies that start to siphon away some of that investment from Nvidia.”

The potential impacts of a DOJ investigation on Nvidia

Nvidia could face significant challenges if a DOJ investigation finds antitrust violations, experts say. But even if there aren’t any violations, the chipmaker’s business operations could be slowed, at least slightly, by the investigation.

“When anybody has the Department of Justice looking at them, it slows things down,” Moorhead explained, likening it to putting small bits of sand in a gas tank. “You have to have a lawyer approve your allocations. You have to have a lawyer approve your pricing. You have to have a lawyer—in meetings that you normally wouldn’t have a lawyer in.”

Nvidia could also be forced to open up its CUDA software platform to competitors in a worst-case scenario, leading to increased competition. “Apple had to open up the app store, and Microsoft had to open up its API with Internet Explorer, this would likely be something like that, which would enable AMD, Intel, and others…to tap into CUDA on an equal basis,” Moorhead explained.

If the DOJ is able to prove Nvidia acted illegally, it may need to pay heavy fines as well, and not just in the U.S. “I do believe that this case is going to spread to the EU, Korea, Japan and likely Taiwan—probably not China—which, again, just makes the scrutiny even higher. But essentially, it’s paying a fine,” Moorhead said.

However, neither Moorhead nor Bickley believe these fines will dramatically impact Nvidia’s business, in large part due to the company’s distinct technology advantage and surging revenues. Both experts also noted that it will take months, or more likely years, for the DOJ’s investigation to conclude.

“By the time it comes to a conclusion, whatever that conclusion is, the money will have been made by Nvidia, so any fine that they put forward will be basically pocket change,” Bickley said. “I don’t think it will have any material impact at all on them and their and their earnings and their financial position.”

Bickley doesn’t see the DOJ’s case as likely to succeed, either, despite investors’ negative reaction to news of the investigation. “I don’t really see a path for them to come up with any type of true anti-competitive judgment,” he said. “I don’t think it’s going to come up much.”

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