由于雀巢公司(Nestlé)公布的今年前9个月的销售额下滑,该全球食品业巨头上周四再次下调了2024年的预期,并重组管理团队。
来自瑞士的雀巢公司旗下包括Nespresso咖啡胶囊、普瑞纳(Purina)狗粮和哈根达斯(Haagen-Dazs)冰淇淋等品牌。该公司公布的销售额为671亿瑞士法郎(约合774亿美元),比去年同期下降了2.4%。
雀巢新任首席执行官劳伦特·弗雷克斯在一份声明中表示:“近几个月来,消费者需求下降,而且我们预计需求环境将持续疲软。”
在经历了销售放缓和一系列产品丑闻后,雀巢上个月任命前拉丁美洲业务负责人弗雷克斯接替马克·施奈德。
弗雷克斯表示,雀巢现在预计今年的有机销售增长率(即排除汇率波动和收购)为2%。
该公司已经在7月将年度销售增长预期从4%下调至3%。
冯托贝尔银行(Vontobel)分析师让-菲利普·贝尔茨希表示:“对于雀巢而言,这是一次非常痛苦的重新调整,这在近期历史上是前所未有的。对于雀巢这样一个庞然大物而言,短短几个月内的失误会造成巨大的影响。”
今年前9个月,雀巢的有机销售增长率为2%,而2023年同期为7.8%。
在公司的业绩电话会议上,雀巢首席财务官安娜·曼茨强调“消费者需求持续低迷”。产品在欧洲的临时下架、影响消费者行为的地缘政治紧张局势以及美国的大选结果预期,这些因素都对公司造成了影响。
在此前通过涨价抵消高昂的投入成本之后,该瑞士巨头一直依靠促销吸引犹豫不决的消费者。
雀巢强调,在第三季度“投入成本上涨导致的糖果和咖啡产品涨价,部分被PetCare和乳制品的促销活动带来的影响所抵消”,这预示着该公司将继续面临更多不利因素的影响。
雀巢公布了多项领导结构变动,包括将拉丁美洲与北美洲部门合并为一个美洲部门。
雀巢的大中华区将并入亚洲、大洋洲和非洲地区,其他变动包括重组执行委员会。
弗雷克斯表示:“通过这些组织结构调整,推动公司业绩增长和转型的所有重点部门的领导者,现在都将直接向我汇报。”
他补充说:“这是至关重要的,因为我们将把重点放在消费者和客户身上,并恢复对品牌和创新的投资,以扩大市场份额,并加速业绩增长。”(财富中文网)
译者:刘进龙
审校:汪皓
由于雀巢公司(Nestlé)公布的今年前9个月的销售额下滑,该全球食品业巨头上周四再次下调了2024年的预期,并重组管理团队。
来自瑞士的雀巢公司旗下包括Nespresso咖啡胶囊、普瑞纳(Purina)狗粮和哈根达斯(Haagen-Dazs)冰淇淋等品牌。该公司公布的销售额为671亿瑞士法郎(约合774亿美元),比去年同期下降了2.4%。
雀巢新任首席执行官劳伦特·弗雷克斯在一份声明中表示:“近几个月来,消费者需求下降,而且我们预计需求环境将持续疲软。”
在经历了销售放缓和一系列产品丑闻后,雀巢上个月任命前拉丁美洲业务负责人弗雷克斯接替马克·施奈德。
弗雷克斯表示,雀巢现在预计今年的有机销售增长率(即排除汇率波动和收购)为2%。
该公司已经在7月将年度销售增长预期从4%下调至3%。
冯托贝尔银行(Vontobel)分析师让-菲利普·贝尔茨希表示:“对于雀巢而言,这是一次非常痛苦的重新调整,这在近期历史上是前所未有的。对于雀巢这样一个庞然大物而言,短短几个月内的失误会造成巨大的影响。”
今年前9个月,雀巢的有机销售增长率为2%,而2023年同期为7.8%。
在公司的业绩电话会议上,雀巢首席财务官安娜·曼茨强调“消费者需求持续低迷”。产品在欧洲的临时下架、影响消费者行为的地缘政治紧张局势以及美国的大选结果预期,这些因素都对公司造成了影响。
在此前通过涨价抵消高昂的投入成本之后,该瑞士巨头一直依靠促销吸引犹豫不决的消费者。
雀巢强调,在第三季度“投入成本上涨导致的糖果和咖啡产品涨价,部分被PetCare和乳制品的促销活动带来的影响所抵消”,这预示着该公司将继续面临更多不利因素的影响。
雀巢公布了多项领导结构变动,包括将拉丁美洲与北美洲部门合并为一个美洲部门。
雀巢的大中华区将并入亚洲、大洋洲和非洲地区,其他变动包括重组执行委员会。
弗雷克斯表示:“通过这些组织结构调整,推动公司业绩增长和转型的所有重点部门的领导者,现在都将直接向我汇报。”
他补充说:“这是至关重要的,因为我们将把重点放在消费者和客户身上,并恢复对品牌和创新的投资,以扩大市场份额,并加速业绩增长。”(财富中文网)
译者:刘进龙
审校:汪皓
Nestlé lowered its outlook again for 2024 and reshuffled its executive team on Thursday as the global food giant reported falling sales for the first nine months of the year.
The Swiss group, whose brands range from Nespresso coffee capsules to Purina dog food and Haagen-Dazs ice cream, said sales reached 67.1 billion Swiss francs ($77.4 billion), a 2.4% drop from the same period last year.
“Consumer demand has weakened in recent months, and we expect the demand environment to remain soft,” Nestlé’s new chief executive, Laurent Freixe, said in a statement.
Nestlé appointed Freixe, who headed its Latin America unit, last month to replace Mark Schneider following slowing sales and a series of product scandals.
Freixe said Nestlé now expects organic sales growth, which excludes currency fluctuations and acquisitions, of 2% this year.
The group had already cut its annual sales growth expectations from 4% to 3% in July.
“A very painful reset for Nestlé, unprecedented in recent history,” Vontobel analyst Jean-Philippe Bertschy said. “For a super-tanker like Nestlé, the miss in just a few months is enormous.”
Organic sales growth for the first nine months of the year reached 2%, compared to 7.8% over the same period in 2023.
Nestlé’s CFO Anna Manz highlighted during the earnings call that “consumer demand has been subdued.” Temporary delistings in Europe, geopolitical tensions impacting consumer behavior and election anticipation in the U.S. are some of the factors impacting the company.
The Swiss giant has leaned on promotions as a way to lure reluctant customers to buy more of its products after previously hiking prices to offset high input costs.
Nestlé highlighted that in the third quarter, “pricing increases in confectionery and coffee linked to higher input costs were partly offset by the impact of promotional activity in PetCare and dairy,” indicating that the company continues to grapple with a mix of headwinds.
Nestlé announced several changes in its leadership structure, including merging its Latin America and North America divisions into a single Americas unit.
Its Greater China region will become part of its Asia, Oceania and Africa zone, among other changes that include a reshuffling of the executive board.
“With these organisational changes, all the leaders of key units driving our performance and our transformation will now report directly to me,” Freixe said.
“This is crucial, as we sharpen our focus on consumers and customers and restore investment in our brands and in innovation to expand market share and accelerate our performance,” he added.