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Robinhood如何用“爆炸性邀约”留住被收购公司员工?

Jessica Mathews
2024-12-21

Robinhood已经开始推出合并两家公司的计划。

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弗拉德·特涅夫(Vlad Tenev),Robinhood首席执行官。图片来源:David Paul Morris—Getty Images

Robinhood预计要到明年才能完成其斥资3亿美元收购财富管理平台TradePMR的交易——这是该公司通过拓展全新业务实现超速增长的努力之一。不过,Robinhood已经开始推出合并两家公司的计划。

据四位知情人士透露,Robinhood在周二和周三向TradePMR的约200名员工发放了录用通知书,要求他们在周五下班前接受新合同。据其中一位知情人士透露,仅有两名TradePMR员工——其建筑维护团队——未收到加入这家实力增强的金融科技公司的邀约。

据三位知情人士透露,Robinhood和TradePMR对于不接受工作邀约的员工将如何安排,尚未给出明确说明。一位在职员工说:"我们的理解是,如果你不接受新合同,你就会被解雇。”另一位知情人士说,已有部分TradePMR员工拒绝加入Robinhood并递交了辞呈,但《财富》杂志无法核实具体人数。

Robinhood和TradePMR拒绝就此发表评论。

员工们被告知录用通知书将在几周内发放。据两名在职员工透露,Robinhood于周一正式向TradePMR员工发出了关于录用通知书的内部通知。随后在周二召开了一次全体员工大会,介绍了Robinhood的健康保险计划和其他福利待遇。据这两名员工所述,再之后便召开了会议,讨论股权分配方案等具体事宜。然后,在周二和周三,TradePMR的员工们分别与Robinhood代表就聘用合同进行了一对一会谈,并被要求在本周末前做出决定。

像Robinhood这样期限紧迫的工作邀约在人力资源圈内被称为“爆炸性邀约”,通常用来迫使潜在员工迅速接受。对于员工而言,他们做决定的时间窗口极为有限,尤其是由于Robinhood所提供的薪酬待遇结构与他们以往所熟悉的模式大相径庭。Robinhood的薪酬计划包括奖金和股权,由个人和公司业绩决定。相比之下,TradePMR员工的薪酬通常完全由工资或时薪决定。一位员工表示,最新的工作邀约给他们带来了很大的压力,尤其是在节假日期间,原因是他们必须在几天内做出决定。

然而,据知情人士透露,对于决定签署合同的TradePMR员工而言,几乎不存在任何不利因素,因为合同中并未包含禁止员工在签署合同后离职的条款。这位知情人士还表示,没有员工向人力资源部门提出延长决策时间的要求。

一名员工对接受拟议的合同持乐观态度,他们认为Robinhood提供了更好的医疗保健和计划生育福利。“Robinhood提供的许多福利是我以前从未享受过的——因为我从未在硅谷公司工作过,”一位员工说,并指出他们打算接受这份合同,并认为自己最终会获得更为丰厚的回报。

Robinhood总部位于加利福尼亚州门洛帕克,而TradePMR在佛罗里达州克利尔沃特和盖恩斯维尔设有办事处。

Robinhood于11月宣布收购TradePMR,预计该交易将于2025年上半年完成。此次并购将使Robinhood的业务范围从零售交易领域扩展到财富管理领域,包括为管理富人投资并据此收取费用的理财顾问提供服务。TradePMR被称为托管公司,理财顾问利用其服务管理客户账户和投资组合,并处理转账和交易。随着近期的企业合并,财富管理行业中的托管公司屈指可数,而TradePMR为大约350家金融咨询公司提供服务。

在过去的一年里,Robinhood的营收呈现稳步增长的态势,截至2024年9月的季度营收达到了6.37亿美元,相较于去年同期的4.67亿美元,实现了显著提升。尽管Robinhood在此之前已经成功收购了包括Say Technologies和X1在内的多家企业,但TradePMR是其迄今为止所完成的规模最大的一笔收购。

然而,Robinhood在争取TradePMR客户方面仍需付出诸多努力,因为众多理财顾问长期以来一直对Robinhood的商业模式持批评立场。批评者指出,Robinhood的商业模式有鼓励客户进行频繁且高风险交易的倾向,而这与理财顾问们长期以来致力于引导客户规避的行为背道而驰。

然而,就当前阶段而言,Robinhood正努力争取TradePMR员工的加入。据一位员工回忆,11月下旬,Robinhood首席执行官弗拉德·特涅夫和TradePMR首席执行官罗伯·鲍德温(Robb Baldwin)与员工举行了一次Zoom会议。在这次会议中,他们概述了Robinhood的收购计划,以及他们将如何把Robinhood的客户引荐给投资咨询公司,同时确保这些公司的资产继续留在TradePMR进行管理。

一名员工表示:“当我们得知这一消息时,无疑感到非常震惊。我逐渐对此产生了越来越强的兴奋感。”(财富中文网)

译者:中慧言-王芳

Robinhood预计要到明年才能完成其斥资3亿美元收购财富管理平台TradePMR的交易——这是该公司通过拓展全新业务实现超速增长的努力之一。不过,Robinhood已经开始推出合并两家公司的计划。

据四位知情人士透露,Robinhood在周二和周三向TradePMR的约200名员工发放了录用通知书,要求他们在周五下班前接受新合同。据其中一位知情人士透露,仅有两名TradePMR员工——其建筑维护团队——未收到加入这家实力增强的金融科技公司的邀约。

据三位知情人士透露,Robinhood和TradePMR对于不接受工作邀约的员工将如何安排,尚未给出明确说明。一位在职员工说:"我们的理解是,如果你不接受新合同,你就会被解雇。”另一位知情人士说,已有部分TradePMR员工拒绝加入Robinhood并递交了辞呈,但《财富》杂志无法核实具体人数。

Robinhood和TradePMR拒绝就此发表评论。

员工们被告知录用通知书将在几周内发放。据两名在职员工透露,Robinhood于周一正式向TradePMR员工发出了关于录用通知书的内部通知。随后在周二召开了一次全体员工大会,介绍了Robinhood的健康保险计划和其他福利待遇。据这两名员工所述,再之后便召开了会议,讨论股权分配方案等具体事宜。然后,在周二和周三,TradePMR的员工们分别与Robinhood代表就聘用合同进行了一对一会谈,并被要求在本周末前做出决定。

像Robinhood这样期限紧迫的工作邀约在人力资源圈内被称为“爆炸性邀约”,通常用来迫使潜在员工迅速接受。对于员工而言,他们做决定的时间窗口极为有限,尤其是由于Robinhood所提供的薪酬待遇结构与他们以往所熟悉的模式大相径庭。Robinhood的薪酬计划包括奖金和股权,由个人和公司业绩决定。相比之下,TradePMR员工的薪酬通常完全由工资或时薪决定。一位员工表示,最新的工作邀约给他们带来了很大的压力,尤其是在节假日期间,原因是他们必须在几天内做出决定。

然而,据知情人士透露,对于决定签署合同的TradePMR员工而言,几乎不存在任何不利因素,因为合同中并未包含禁止员工在签署合同后离职的条款。这位知情人士还表示,没有员工向人力资源部门提出延长决策时间的要求。

一名员工对接受拟议的合同持乐观态度,他们认为Robinhood提供了更好的医疗保健和计划生育福利。“Robinhood提供的许多福利是我以前从未享受过的——因为我从未在硅谷公司工作过,”一位员工说,并指出他们打算接受这份合同,并认为自己最终会获得更为丰厚的回报。

Robinhood总部位于加利福尼亚州门洛帕克,而TradePMR在佛罗里达州克利尔沃特和盖恩斯维尔设有办事处。

Robinhood于11月宣布收购TradePMR,预计该交易将于2025年上半年完成。此次并购将使Robinhood的业务范围从零售交易领域扩展到财富管理领域,包括为管理富人投资并据此收取费用的理财顾问提供服务。TradePMR被称为托管公司,理财顾问利用其服务管理客户账户和投资组合,并处理转账和交易。随着近期的企业合并,财富管理行业中的托管公司屈指可数,而TradePMR为大约350家金融咨询公司提供服务。

在过去的一年里,Robinhood的营收呈现稳步增长的态势,截至2024年9月的季度营收达到了6.37亿美元,相较于去年同期的4.67亿美元,实现了显著提升。尽管Robinhood在此之前已经成功收购了包括Say Technologies和X1在内的多家企业,但TradePMR是其迄今为止所完成的规模最大的一笔收购。

然而,Robinhood在争取TradePMR客户方面仍需付出诸多努力,因为众多理财顾问长期以来一直对Robinhood的商业模式持批评立场。批评者指出,Robinhood的商业模式有鼓励客户进行频繁且高风险交易的倾向,而这与理财顾问们长期以来致力于引导客户规避的行为背道而驰。

然而,就当前阶段而言,Robinhood正努力争取TradePMR员工的加入。据一位员工回忆,11月下旬,Robinhood首席执行官弗拉德·特涅夫和TradePMR首席执行官罗伯·鲍德温(Robb Baldwin)与员工举行了一次Zoom会议。在这次会议中,他们概述了Robinhood的收购计划,以及他们将如何把Robinhood的客户引荐给投资咨询公司,同时确保这些公司的资产继续留在TradePMR进行管理。

一名员工表示:“当我们得知这一消息时,无疑感到非常震惊。我逐渐对此产生了越来越强的兴奋感。”(财富中文网)

译者:中慧言-王芳

Robinhood doesn’t expect to close its $300 million acquisition of wealth management platform TradePMR until next year—part of an effort to supercharge growth by expanding into an entirely new business. But Robinhood is already starting to roll out plans for combining the two workforces.

On Tuesday and Wednesday, Robinhood presented offer letters to TradePMR’s approximately 200 employees—giving them until the end of day on Friday to accept their new contracts, according to four people with knowledge of the matter. Only two of TradePMR’s employees—its building maintenance team—didn’t get offers to join the beefed up fintech, according to one of the people.

Robinhood and TradePMR haven’t explained what will happen to employees who don’t accept their offers, according to three of the sources. “The understanding is that you’ll be terminated” if you don’t accept, one current employee said. Some TradePMR employees have already declined to join Robinhood and tendered their resignation, another person said, although Fortune was unable to verify how many.

Robinhood and TradePMR declined to comment on the record.

Employees had been told the job offers were coming for a couple of weeks. Then on Monday Robinhood sent a formal internal message to TradePMR’s employees about the offers, followed by an all-employee meeting on Tuesday to go over Robinhood’s health plan and other benefits, according to two current employees. Meetings to review details like equity packages came after, the employees said. Later, on Tuesday and Wednesday, employees discussed their individual offer letters in one-on-one meetings, then were given until the end of the week to make a decision.

Offers with tight deadlines such as those from Robinhood are referred to within HR circles as “exploding offers” and are typically used to pressure prospective employees into accepting quickly. It’s a fast turnaround for employees to decide, particularly because the pay packages are structured differently from what they’re accustomed to. Robinhood offers bonuses and equity, determined by individual and company performance, as part of its compensation plans. TradePMR employees, in contrast, are generally paid entirely via a salary or hourly pay. One employee said the latest offers created a lot of pressure, especially during the holiday season, because they had to make a decision in a few days.

However, there is little downside for TradePMR employees who sign the contracts—as there is no language barring an employee from signing, then quitting Robinhood later, according to someone with knowledge of the matter. No employees have asked HR for an extension to make a decision, that person said.

One employee is optimistic about accepting the proposed contract, citing what they described as Robinhood’s better health care and family planning benefits. “They offer a lot of stuff that I’ve never been offered before—because I’ve never worked at a Silicon Valley company,” one employee said, noting that they plan to accept the offer and think they will ultimately make more money.

Robinhood is based in Menlo Park, Calif., while TradePMR has offices in Clearwater and Gainesville, Fla.

The TradePMR acquisition, which Robinhood announced in November, is expected to close in the first half of 2025. The deal would expand Robinhood from its retail trading roots into wealth management, including servicing financial advisors who manage the investments of wealthy individuals for fees. TradePMR is known as a custodian, used by financial advisors to help manage their client accounts and portfolios and handle transfers and trades. With recent corporate consolidation, there are only a few custodians in the wealth management industry, and TradePMR services some 350 financial advisory firms.

Robinhood’s revenue has been growing steadily over the past year—at $637 million in the quarter ended September 2024, up from $467 million in the year-ago period. While Robinhood has previously acquired companies including Say Technologies and X1, TradePMR would be its largest acquisition to date when the deal closes.

However, Robinhood has a lot of work ahead to woo TradePMR’s clients, as many financial advisors have long been critical of Robinhood’s business model. Critics say it incentivizes the kind of frequent, risky trading that they spend so much of their time encouraging clients to avoid.

But, as of now, Robinhood is trying to get TradePMR employees on board. In late November, Robinhood CEO Vlad Tenev and TradePMR CEO Robb Baldwin hosted a Zoom call with staff, one employee recalled, in which they outlined Robinhood’s plans for the acquisition and how they will refer Robinhood customers to investment advisory firms that keep assets with TradePMR.

“It was obviously a big shock when we found out about it,” one employee said. “I’m slowly getting more excited about it.”

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