如果你想在星巴克逗留或使用洗手间,必须要购物。
星巴克在周一表示,将撤销一项对所有人免费开放的政策。新的行为准则还禁止歧视或骚扰、消费外购酒精饮料、吸烟、吸电子烟、吸毒和乞讨。新行为准则将张贴在公司所有北美自营门店内。
星巴克发言人杰西·安德森表示,新规旨在优先考虑消费顾客的利益。安德森表示,大多数其他零售商已经有类似的规则。
安德森表示:“我们希望每个人在我们的门店里都有宾至如归和舒适的感受。通过明确对顾客在门店内的行为和空间使用方式的期望,我们可以为每个人营造一个更好的环境。”
新行为准则警告称,违反行为准则者将被要求离开,并表示如果有必要,门店可能会报警。星巴克表示,员工将接受执行新政策的培训。
新规推翻了2018年实施的免费开放政策。当时在费城的一家星巴克内,有两名进行商务会谈的黑人男子被捕。这家门店有一项政策是要求未消费顾客离开,而这两名男子没有进行任何消费。但这次逮捕被拍摄下来,变成了令公司尴尬的一大丑闻。
当时,星巴克董事长霍华德·舒尔茨表示,他不希望人们因为被拒绝进店而感到“低人一等”。
舒尔茨表示:“我们不想成为公共卫生间,但我们会做出正确的决定,允许人们自由出入。”
然而,自那以后,员工和顾客在门店里一直在与不守规矩甚至危险的行为作斗争。2022年,由于不断出现的安全问题,包括吸毒和其他威胁员工的破坏性行为,星巴克在全美关闭了16家门店——其中6家位于洛杉矶,6家位于其总部西雅图。
新规是星巴克新任董事长兼首席执行官布莱恩·尼科尔推行的新政策的一部分。尼科尔希望重振该连锁咖啡厅的销售业绩。尼科尔表示,他希望星巴克恢复以前那种社区咖啡馆的感觉,那时候还没有大排长龙的得来速、挤压的移动订单,还有让去咖啡厅变成苦差事的其他问题。(财富中文网)
译者:刘进龙
审校:汪皓
如果你想在星巴克逗留或使用洗手间,必须要购物。
星巴克在周一表示,将撤销一项对所有人免费开放的政策。新的行为准则还禁止歧视或骚扰、消费外购酒精饮料、吸烟、吸电子烟、吸毒和乞讨。新行为准则将张贴在公司所有北美自营门店内。
星巴克发言人杰西·安德森表示,新规旨在优先考虑消费顾客的利益。安德森表示,大多数其他零售商已经有类似的规则。
安德森表示:“我们希望每个人在我们的门店里都有宾至如归和舒适的感受。通过明确对顾客在门店内的行为和空间使用方式的期望,我们可以为每个人营造一个更好的环境。”
新行为准则警告称,违反行为准则者将被要求离开,并表示如果有必要,门店可能会报警。星巴克表示,员工将接受执行新政策的培训。
新规推翻了2018年实施的免费开放政策。当时在费城的一家星巴克内,有两名进行商务会谈的黑人男子被捕。这家门店有一项政策是要求未消费顾客离开,而这两名男子没有进行任何消费。但这次逮捕被拍摄下来,变成了令公司尴尬的一大丑闻。
当时,星巴克董事长霍华德·舒尔茨表示,他不希望人们因为被拒绝进店而感到“低人一等”。
舒尔茨表示:“我们不想成为公共卫生间,但我们会做出正确的决定,允许人们自由出入。”
然而,自那以后,员工和顾客在门店里一直在与不守规矩甚至危险的行为作斗争。2022年,由于不断出现的安全问题,包括吸毒和其他威胁员工的破坏性行为,星巴克在全美关闭了16家门店——其中6家位于洛杉矶,6家位于其总部西雅图。
新规是星巴克新任董事长兼首席执行官布莱恩·尼科尔推行的新政策的一部分。尼科尔希望重振该连锁咖啡厅的销售业绩。尼科尔表示,他希望星巴克恢复以前那种社区咖啡馆的感觉,那时候还没有大排长龙的得来速、挤压的移动订单,还有让去咖啡厅变成苦差事的其他问题。(财富中文网)
译者:刘进龙
审校:汪皓
If you want to hang out or use the restroom at Starbucks, you’re going to have to buy something.
Starbucks on Monday said it was reversing a policy that invited everyone into its stores. A new code of conduct – which will be posted in all company-owned North American stores – also bans discrimination or harassment, consumption of outside alcohol, smoking, vaping, drug use and panhandling.
Starbucks spokesperson Jaci Anderson said the new rules are designed to help prioritize paying customers. Anderson said most other retailers already have similar rules.
“We want everyone to feel welcome and comfortable in our stores,” Anderson said. “By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone.”
The code of conduct warns that violators will be asked to leave, and says the store may call law enforcement, if necessary. Starbucks said employees would receive training on enforcing the new policy.
The new rules reverse an open-door policy put in place in 2018, after two Black men were arrested at a Philadelphia Starbucks where they had gone for a business meeting. The individual store had a policy of asking non-paying customers to leave, and the men hadn’t bought anything. But the arrest, which was caught on video, was a major embarrassment for the company.
At the time, Starbucks Chairman Howard Schultz said he didn’t want people to feel “less than” if they were refused access.
“We don’t want to become a public bathroom, but we’re going to make the right decision a hundred percent of the time and give people the key,” Schultz said.
Since then, though, employees and customers have struggled with unruly and even dangerous behavior in stores. In 2022, Starbucks closed 16 storesaround the country — including six in Los Angeles and six in its hometown of Seattle — for repeated safety issues, including drug use and other disruptive behaviors that threatened staff.
The new rule comes as part of a push by Starbucks’ new chairman and CEO, Brian Niccol, to reinvigorate the chain’s sagging sales. Niccol has said that he wants Starbucks to recapture the community coffeehouse feeling it used to have, before long drive-thru lines, mobile order backups and other issues made visits more of a chore.