2011科技界5位最优秀人物

支付：杰克•多尔塞

Square公司CEO兼创始人

    只要有一个点子，就能彻底改变我们思考的方式。而到目前为止，34岁的杰克•多尔塞已经有过两次这样的机会。2006年，多尔塞创建了微博网站Twitter，目前他依然是该网站的产品主管。他的第二次创业是Square，这是一项手机支付服务，可以替代传统的信用卡读卡机设备、商业银行账户和办公电脑。

    在使用Square时，用户只需在iPhone、iPad或安卓设备中插入一个免费的方形塑料接收器，就能把它变成一个手机信用卡读卡器。这项服务对于那些通常不带信用卡的小商户来说绝对是福音。而更吸引人的是，这家创业公司不收取交易手续费，不过每笔交易，它会从中抽取2.75%的提成。

    2009年，多尔塞与人合作成立了Square。目前，公司的日交易额达到300万美元，这意味着公司每年的利润在3，000万美元左右。每个月新注册的小企业超过50，000家。近期，Square获得了1亿美元风险投资，使公司的市值翻了四倍，达到10亿美元。

    公司早期成功的关键因素便是多尔塞本人，他现在每天至少都会花8个小时用于打理Square公司，而另外8个小时则用于领导Twitter的产品开发。Square公司COO基思•拉布伊斯表示：“对于复杂的问题，许多人也会给出复杂的答案。但杰克却与众不同，因为他能把非常复杂的功能简化成精炼而又简洁的解决方案，并且‘效果非常好’，但事实上，做到这一点难度更大。”

Payments: Jack Dorsey

CEO and founder, Square

    It only takes one great idea to radically change the way we think. Jack Dorsey, 34, has had two so far. In 2006 Dorsey created the microblogging network Twitter, where he still serves as product chief. His new venture is Square, a mobile payment service that replaces the traditional payment apparatus of credit card reader machines, merchant bank accounts and back-office computers.

    To use Square, merchants simply plug a free plastic square-shaped dongle into an iPhone, iPad or Android device, turning it into a mobile credit card reader. The service has been a particular boon for smaller merchants who don't normally take plastic. Even more enticing, the startup doesn't charge flat transaction fees, though it does scrape 2.75% from each transaction.

    Dorsey co-founded Square in 2009. Today the company processes $3 million in daily transactions, which implies annual revenues of around $30 million. More than 50,000 small businesses are signing up each month. Square recently nabbed an additional $100 million in venture funding, quadrupling the company's value to $1 billion.

    The crucial element in this early success is Dorsey himself, who currently puts in at least eight hours a day running Square, plus another eight-plus hours leading product development at Twitter. "Many people come up with complicated answers to complicated problems," says Square COO Keith Rabois. "Jack is extraordinary in that he's able to reduce a very complicated set of features into a very elegant but simple solution that `just works,' which is orders of magnitude more difficult."