10大遗产:乔布斯改变世界
苹果公司 其实,乔布斯留给世人最大的遗产并非一部智能手机、一台平板电脑或者一个操作系统,而是苹果公司本身。这家拥有12,000名员工的公司曾一度处于被淘汰的边缘。1997年重新执掌公司以后,乔布斯将苹果打造成全球最有价值的科技公司,超过了微软和惠普(HP)等其他重量级竞争对手。这或许是世界商业史上最伟大的一次企业复兴。 不论设计还是规模,最能代表这家公司伟大之处的或许就是即将投入使用的新总部大楼。苹果新总部占地280万平方英尺,其中包括300,000平方英尺的研究设施,一个1,000个座位的礼堂,一家发电厂和地下停车场。乔布斯曾经表示:“我想,我们确实在尝试建筑世界上最完美的办公大楼。”总之,凡是与苹果公司相关的任何方面,他都力求完美。 译者:阿龙/汪皓 |
Apple Inc. Ultimately, Jobs' biggest contribution isn't just a smartphone, a tablet or an operating system, but Apple itself, a 12,000-strong organization that was once on the brink of irrelevance. Since his return to the company in 1997, Jobs has rebuilt it into the most valuable technology company in the world, surpassing other heavyweights like Microsoft or HP. It may indeed be the greatest turnaround in business history. Nothing better exemplifies that in design or scale than Apple's upcoming new headquarters, a 2.8-million square foot campus that will house 300,000 square feet of research facilities, a 1,000-seat auditorium, a power plant and underground parking. "I think we do have a shot at building the best office building in the world," Jobs said, who arguably wouldn't settle for anything but the best where any area of his company was concerned. |