10大遗产:乔布斯改变世界
生态系统 “生态系统”概念或许是乔布斯给全球商界留下的影响最为深远的遗产。这个理念非常简单:创建一个封闭的硬件、软件和服务系统,通过无缝整合,为用户带来卓越的体验。以iTunes为例,用户可以在这里购买、收听数百万首歌曲和专辑,并可以将他们上传到iPod或iPhone中。苹果公司的应用商店(App Store)功能也与之类似,用户可以在苹果公司的硬件设备上使用商店里的应用程序。目前,不论是汽车制造商还是视频游戏开发商,所有人都在试图为自己的公司打造一个类似的生态系统。 |
The Ecosystem The so-called "ecosystem" concept may be one of Jobs' most lasting contributions to global business. The idea is simple: create a closed universe of hardware, software and services that -- thanks to tight integration -- provide a superior experience for users. Think iTunes, where users buy and listen to million of songs and albums, uploading them to an iPod or iPhone. The App Store functions much the same way for applications for Apple's idevices. Makers of everything from cars to video games now think of their businesses as attempting to establish such ecosystems. |