2012年科技大势预测

移动消费体验丰富

    消费者们能够在手机上运用亚马逊推出的价格核查应用软件找到最划算的商品。消费者只要愿意走进实体商店，Foursquare和Shopkick这两家基于用户地理位置信息的手机服务网站就会为用户提供商品折扣。这种体验带来了惊人的业务增长量，今年销售总额为67亿美元，预计明年将达到116亿美元，增幅将高达73%。在销售额攀升的同时，我们会看到更深层次的手机体验。嘉德市场研究顾问公司预计将会有更新的功能推出，比如用户用手机对产品拍张照片就能将其添加进虚拟的购物车内。

Mobile commerce experiences get richer

    With apps like Amazon's Price Check, consumers are already using their mobile devices to find the best deal, and companies like Foursquare and Shopkick reward users with discounts just for walking into a store. Those experiences are translating to some massive growth: a 73% rise from $6.7 billion in sales this year to $11.6 billion next year. And as sales climb, we'll see deeper mobile experiences. Garter predicts newer features like the ability to add items to a virtual shopping cart simply by snapping a photo of them.