平板电脑7大爆炸性增长领域
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零售 平板电脑可以使零售商实时高效地整合在线库存和店内实物库存，还能通过接收、分析消费者的购物和浏览行为，以360度的视角观察消费者。此外使用平板电脑还可以营造一种互动的、富媒体式的门店体验。平板电脑可以在门店内的各个角落帮助消费者选购商品、查看库存，对比商品。 教育 平板电脑在教育方面最有前景的用途之一是帮助残障儿童。事实证明，平板电脑的触屏对残障儿童特别有吸引力，因为它可以让这些孩子迅速获得满足感、掌控感以及独立感，以及更多的控制感。缺乏良好运动技能的儿童也发现触屏比台式电脑更好用，因为它不需要鼠标。对于那些有视觉缺陷的学生来说，平板电脑的屏幕清晰亮丽，更易于阅读。而且最近还有报道显示，那些把数学当“老大难”的学生发现，用平板电脑解题比在课本上解题更有乐趣。 出版业 平板电脑很可能对出版行业产生重大冲击，尤其是在教材出版方面。最近最值得关注的一个例子是，印度开始向该国学生发售一款价格只有35美元的AaKash平板。这个价格使很多印度学生都能接触到平板电脑。印度教育部（the Indian Ministry of Education）采购了大约10万台该型平板，以补贴厂商的生产成本，使学生最终能以35美元的低价买到这些平板电脑。学生可以在AaKash平板上浏览电子教科书，因此不必为负担不起教材而操心了。印度决定最终会把从小学到研究生阶段的大多数乃至所有教材都搬到网上，其中很多都可以通过平板电脑使用。在很多其他国家，平板电脑也很可能用于出版业。越来越多的教科书会安装在平板电脑上。总有一天，从小学生到研究生都能通过平板电脑学习大多数的教材。 移动工作者 平板电脑可以成为工程领域的理想户外工具，它可以从传感器记录数据，还可以拍照、添加注释、绘制草图。平板电脑的多点触摸功能使它在读地图时也表现得很理想。用户可以在“星空”上眺望整个地球，让后逐步放大到能够看清一条街道，反之亦然。各种图表既可以在平板电脑上全屏观看，也可单独放大图表中的某一个元素。另外你也可以把操作手册安装到平板上，便于快速访问和查看。建筑公司可以让现场调查人员使用平板电脑现场诊断质量问题。此外平板电脑还能保存和分享资料，转发音频、数码照片和文档。 *注释：《一台35美元的平板电脑引发的课堂学习革命》，奥德丽•沃特斯，2011年10月13日，纽约市立大学新闻学院（CUNY Graduate School of Journalism） 本文作者Greg Andrews是埃森哲公司电子与高科技部的高级主管。 译者：朴成奎 |
Retail In-store tablet use allows retailers to efficiently integrate online and in-store inventory in real-time, obtain a 360 degree view of consumers by receiving and analyzing shopping and browsing behaviors, and creating an interactive, media-rich store experience. Tablets help consumers buy goods, check inventory, and compare products in real-time from anywhere in the store. Education Among the most promising use of tablets in education today involve disabled children. Tablet's touch screens have proven to be especially appealing for these children because they provide instant gratification, more control, and independence. Similarly, children with poor fine-motor skills find the touch screen simpler to use than a desktop computer which requires the use of a mouse. For students with vision impairment, the sharp, bright screens are easier to read. And recent reports suggest that mathematically challenged students find solving problems on a tablet more enjoyable than working with textbooks. Publishing Tablets are likely to have a big impact on the publishing industry particularly in the education arena. One of the most noteworthy developments recently has been the launch and distribution of a $35 tablet called AaKash to India's students. At this price point, tablet computing becomes much more accessible to many more students in India*. The Indian Ministry of Education is purchasing approximately 100,000 tablets to subsidize the costs so students can buy them for $35. Students will be able to browse the access e-textbooks they could not afford otherwise. Students from elementary through graduate schools will eventually have most or all of their textbooks online; many will access them on their tablets. In many other countries around the world tablets are likely to be used by the publishing industry. A growing number of school textbooks are going to be installed on tablets. Students from elementary through graduate schools will eventually have most of their textbooks on tablets. Mobile Workers A tablet can be an ideal engineering field tool, recording data from sensors, taking photos, adding notes, and drawing sketches. The tablet's multi-touch feature also makes it ideal for map-reading. A user can move from a global view to a street-level view, and zoom out again. Similarly, schematics on a tablet can be zoomed to a full device view, down to the individual component level, and back again. Instruction manuals can be stored on a tablet for quick access and viewing. A construction company can have its field workers use tablets to diagnose quality issues on site; to store and share material; and relay audio, digital photos and documents. *How a $35 Tablet Could Revolutionize Classroom Learning," Audrey Waters, October 13, 2011, CUNY Graduate School of Journalism Greg Andrews is a senior executive with Accenture's Electronics & High-Tech group. |
